What we do
We build deeper relationships between consumers and brands
At Maxus, we build deeper relationships between consumers and brands; creating more valued communication for businesses and consumers.
We call this Relationship Media
Our approach is rooted in balancing the rigour of data with strategy and ideas, delivering communication that is bold, fresh and grounded.
We are passionate about driving deeper engagement in the new communications landscape.
We are connected to how and why people watch, read, listen, download, interact with and then distribute media to their friends, families and communities.
We keep a step ahead, creating powerful, actionable insights that positively impact the customer decision journey and deliver a clear line of sight to business objectives.
To help us navigate this new world we have developed 5 simple principles. These disciplines drive the way that we think about communication and the way we approach our clients brands.
Principle 1: Relationship Media is rooted in a deeper understanding of who we’re speaking with, understanding the what, how and why of consumer behaviour.
Principle 2: Relationship Media means understanding how elements interconnect and reinforce to build a conversation over time.
We build relationships by designing longer-term conversations with consumers; knowing what to say, when.
Principle 3: Relationship Media asks us to build communication that invites consumer participation, giving consumers the chance to pick up and play with brands.
Principle 4: Relationship Media requires a greater focus on building loyalty, crafting communication that exists as powerfully after the moment of purchase as before it.
Principle 5: Relationship Media asks us to reinvent traditional marketing and agency timelines, balancing a longer-term vision for media usage with short-term course correction.