So what’s more addictive than alcohol, tobacco or coffee? Well according to researchers from the University of Chicago Business School, fighting the urge to check Facebook updates or tweeting apparently proves more difficult to resist than a cigarette, a glass of wine or cup of coffee, which all prompted much lower levels of desire despite their addictive reputation.
Now, I don't smoke or drink coffee so I can’t empathise with such a statement … but wowzas! This simply demonstrates the addictive characteristics that lie within social media. In today's cyberworld having a social networking account could be said a MUST, and this research takes it a step further.
The survey of 250 people also highlighted that sleep and sex were the two things people most longed for during the day, but that the urges to keep on top of social networks were the hardest to resist.
For advertisers this is surely a great thing, but the challenge is how to become part of this irresistible urge rather than intruding on it. For the everyday consumer, these are not only cheaper past times but also healthier!
Leave a Reply:
Daniela Gigliotti - 08/02/2012 @ 02:48
Checking Facebook updates is the first thing I do in the morning and the last one in the evening! Basically it's my Good Morning and Good Night!!!!! Since I've a smartphone I can not go without it :(
Gemma Beeley - 08/02/2012 @ 01:11
This 'addiction' we have to technology is more dangerous than we perhaps realise. Nomophobia has been officially recognised as "the fear of being out of mobile phone contact". For any of you sufferers out there, here is a site of top tips to help you deal with this phobia! http://www.nomophobia.com/2.html
Nina - 07/02/2012 @ 05:54
Coffee over facebook any day!
CLJ - 07/02/2012 @ 05:21
umm, ease of use is what makes it so hard to resist I reckon...
Nicky Bradley - 07/02/2012 @ 04:16
I wonder if there will be a Facebook rehab one day
katyclarkson - 07/02/2012 @ 04:16
The United Nations recently suggested that access to the internet could be seen as a ‘human right' – should we extend this to facebook too? Mental torture for those that can’t access it 24/7.