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Mobile World Congress

By Chris Lewis-Jones, Media Manager on 06/03/2012

Last week Barcelona played host to the Mobile World Congress, which is essentially a mobile focused version of the Consumer Electronics Show that’s held in Vegas each year.


There were a few highlights that are definitely worth sharing. Nokia launched the 808 Pureview. Exciting because it has a camera with a 41 Megapixel sensor!! Sure it’s a niche product with a pretty high price point (400+ euros) and it runs an out of date OS but it’s designed to be a demonstration of what’s possible rather than a mass market product and the results are pretty phenomenal. At the risk of boring you all to tears it’s not about the number of pixels but how you use them, Nokia is using a system called pixel oversampling and a completely redesigned zoom which means that the image quality does not alter regardless of how far you zoom in. Basically it delivers awesome photos!
 

The other big innovation in the handset space was the Samsung Galaxy Beam. Running Androids’ latest iteration, Ice Cream Sandwich it has a built in projector that projects a 50 inch screen onto any surface! It’s the first real push in the direction of heads-up mobile consumption rather than the traditional heads down model that it inherently anti-social when you’re physically with other people.
 

There is an entire Hall dedicated to services and applications at MWC, and once I’ve had a chance to have a good look at everything that has been announced there may well be some more media relevant stuff to share.
 

In the meantime, whilst monster imaging capabilities are unlikely to change current mobile marketing strategies built in projectors are a different story. If the Beam is the start of a trend that is built upon by the other key handset manufacturers then creative opportunities are going to be huge, it really will take sharing to whole new level!


And finally, the ipad 3 is set for launch tomorrow. The invites got sent out to the tech elite just after Google chief Eric Schmidt took to the stage at MWC…clever, tactical marketing from Apple or unnecessarily disruptive given their dominance?
 

Category: Media | Tags: New business | Comments...

 
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