Posts in the category: Digital
I have just returned from an eye opening trip to Hong Kong, when I say eye opening, I mean this literally! What first struck me when I stepped off the plane was the sheer volume of Digital advertising that enveloped me. From the air hostess handing out interactive HK maps, to the vast amount of massive outdoor formats, with the ability to purchase a variety of products using NFC technology everywhere, down to pets wearing electronic shoes??!!
Given that HK is one of the technology capitals of the world, I knew that gadgets would be used extensively; however I was amazed at the sheer volume of gadgets that everyone seemed to have. Especially given that I could only see the portable devices people had, never mind those that they had at home. Embarrassingly I went to a department store to update songs on my Ipod, I received some very strange looks, are Ipod's old school, really?
I am lucky enough to have friends who work in the media industry in HK so I was able to obtain some additional insight into the industry whilst out there. Sad I know, but curiosity got the better of me and I was intrigued to see exactly how budgets were split across media channels. Obviously this varies across brands, however I was advised that the majority of clients spend 85% of spend in Digital; this encompasses OOH, Viral, Mobile, Search and Online Display.
Given that the UK market is encouraging clients to increase spend in Digital, it seems to me that the industry in HK is well on the way to growing its Digital marketing. From the outside looking in, it appears they have immersed themselves in Digital and have concluded its not ‘Why Digital’ but ‘How Digital’. Perhaps, London, we can learn a thing or two from HK?
It’s 2013 and everyone is looking for the next big thing, the next Facebook, the next Twitter, the next Instagram, could VINE be just that?
For those of you not familiar with the new wonder that is Vine here’s the breakdown; Vine is a mobile app created by Twitter that hosts short video clips for sharing through the a user’s Twitter feed. In keeping with Twitters character restrictions the clips have a maximum length of six seconds meaning content needs to be short and snappy, and those partial to a good daydream do not need to concentrate for too lond. It made its worldwide debut on 24th January 2013 and has already created a database of videos numbering more than 100,000. Within hours of launch the most active of high profile Twitterers were sharing with the world and the Technorati were passing judgement on how they thought Vine could be used by advertisers.
Here are couple of examples from the opening weekend; Top 20 videos http://mashable.com/2013/01/28/just-vined/; SHM http://vine.co/v/bJqnxVVgQpw; Tim Lovejoy vine.co/v/b5LHuDadA2d
It is unknown whether Vine will take off and how advertisers will use it to drive customers to their products, but we can speculate. The six second format would seem to suit a branding exercise perfectly, especially in today’s society where we are bombarded with thousands of adverts on a daily basis. I don’t think it will be long until the major global brands are seeding Vine videos containing their celebrity brand advocates or celebrity Global Creative Directors (f.y.i. this is Alicia Keys’ official title at Blackberry), telling us how much they love their products, and it won’t take long for such videos to go viral around the world and start appearing on the News at 10. I think a Coca-Cola ad along the lines of this is not far off the mark - http://vine.co/v/b1OdEmwerj2
The key to any company doing this successfully will be either being first to the party and riding the ‘brand new’ wave, or putting together a fully integrated digital content strategy that uses such videos to support more robust marketing rather than making them main player.
For now it’s not all good news for Vine as its launch was overshadowed by adult industry Vine videos dominating the headlines, not helped by a Vine editor including a graphic video in his ‘Top Recommendations’, apparently due to human error.
On a lighter note the Barclays team had a play around with Vine last night and here are the results; vine.co/v/b1hZgIrHDrU ; http://vine.co/v/b1hZgW0lnpE, vine.co/v/b1h7aexP0Xt , http://vine.co/v/b17E1q2BU16.
Why not give it a go yourself, you never know it may become addictive
In the world of online marketing, 2013 is set to be the year of responsive web design. This is not without reason, as Mobile Internet is growing exponentially and is expected to eclipse ‘wired’ internet by 2015.
What is it and how does it work?
We use the notion of responsive design when a website adapts itself ‘smoothly’ and consistently on a variety of devices
On a PC screen, the elements may be arranged as such...
A B C
D E F
G H I
When, for example, the screen is wider, they arrange themselves to fit the wider screen...
A B C D
E F G H
Similarly if it is narrow…
Why is it good for SEO?
Now let’s have a look at why responsive design is good for SEO.
It is much easier to keep up a consistent brand identity with a website which works on both desktop and mobile screens. A consistent look and feel across all screen sizes is indeed synonymous with a unique branding experience on all devices.
Repeat after me:
“Google wants to send visitors to the sites that they want to see”
Haven’t got a mobile-friendly website? Studies show that more than 60 % of visitors will leave your website and return to Google to find a website with a better browsing experience.
As we firmly believe that Google uses bounce rate as a ranking factor, needless to say that you might not want to neglect this one if you care about your website’s organic visibility.
Faster Loading times
Nobody likes slow websites. Visitors get frustrated when a site takes too long to load and more often than not, they leave before they even get a chance to see the site. Responsive design typically features faster page load times and faster websites are legitimately valued more by Search Engines, especially Google.
Responsive design means that you only need to maintain one website. The content stays the same from PC, to tablet to mobile, but your website will adapt from device to device.
Also, with a responsive design, one single URL delivers the same content to all your users, whatever the device. Thus, there is no need to worry about redirects or incompatibilities between different devices. Similarly, when promoting a link, anyone can access it directly, no matter where they are, or how they visit your website.
Great for Link Building too!
With responsive web design, a link to your website is a link to your mobile site too. Your mobile site is likely to be a lot newer than any other sites you may have, therefore the opportunity for any backlinks to your website linking to all versions of your site is invaluable. As mobile usage rises, and webmasters start linking to mobile sites, your backlinks from both mobile and desktop sites will combine for a stronger backlink profile.
Considering the way the industry is moving, Responsive Design is clearly something website owners should consider.
It is a win-win for all as it improves websites performance, reduces cost maintenance and attracts valuable links, whilst improving natural rankings. It also maintains a brand consistency across all devices and results in a better user experience, which will ultimately result in more customer conversions.
Need inspiration? Visit the gallery of responsive websites from ZURB: http://www.zurb.com/responsive
What do you think? Do you think 2013 is going to be the year of responsive design? Let us know your thoughts in the comments.
Big in the early 00’s and then pretty much vanished when Facebook came along, Myspace is now close to releasing its latest rebrand and seems to have to regained popularity and excitement. Having been acquired by Specific Media and headed up by Justin Timberlake, the new Myspace seems to have left behind all deficiencies and clunkiness and presents itself as shiny and sleek and aiming for a flawless user experience.
With Myspace’s heavy musical background it will be interesting to see if it will build its own music service or if it will partner with a provider such as Spotify, Rdio or Rhapsody.
There is definitely the question as to whether we need yet another social media portal to share party images or updates of what we have for dinner, however, I think that Myspace (if it gets it right) will create a huge following of social music lovers. It has the potential of being a platform merging Facebook, Spotify and Soundcloud, featuring new and established artists and giving users the chance to share and explore the world of music. Can Myspace literally become My space?
Check out the new launch video (surprisingly featuring a lot of Justin Timberlake)
Mark Zuckerberg recently announced that Facebook would be branching out into search in the near future. The announcement was at the TechCrunch Disrupt conference in San Francisco and led to Facebook’s share price increasing by more than 4%. Good news it must be said after the abysmal performance of Facebook’s stock when it went public 4 months ago. The company’s opening day price was $38 a share which plummeted to $19.43 prior to the latest developments. Following the announcement the share price increased sharply to $22 suggesting the investment community understands the power of search if the social networking site can harness its potential.
The announcement made by Mark Zuckerberg in person at the TechCrunch Disrupt conference in San Francisco saw Facebook share price rise by more than 4%. Good news it must be said after the abysmal performance of Facebook’s stock when it went public 4 months ago. The company’s opening day price was $38 a share which plummeted to $19.43 prior to the latest developments. The big question though is whether Facebook can monetise their search platform and tap into the levels of revenue Google can generate from search as an advertising channel?
Zuckerberg reported that the social network generates “…1 billion queries a day and we’re basically not even trying.” Quite a feat seeing how Google handles 3 billion search queries per day as a dedicated search engine. It must be noted that the vast majority of Facebook queries will be related to people, pages, brands and applications. Trying to capture the commercial value of these search queries is going to be the real challenge which Facebook has struggled with on all its advertising formats.
Just over a year ago the pretender-to-the-throne roles were reversed when Google launched Google+, its own social networking product. To date the product has generated mixed success with 400 million users and 100 million monthly activity users. What is quite clear is that both these tech giants have ambitions to combine the power of social and search in the digital arena.
So back to the original question - can Facebook replicate the success of Google’s Search advertising business? The news has resulted in numerous industry speculations, some sources are suggesting the winning solution for social search results is by providing answers not results. This infers consumers will turn to Facebook to seek opinions and subjective answers, not facts. If Facebook can figure out how to best index the wealth of data it has, the opportunity exists to provide a service which is differentiated from that of the competition and it will no doubt lead to them stealing market share from Google. It’s a really big IF though and who knows what new pretender might emerge in the meantime.
Many websites have a core objective of getting to first positions in search engine results listings for their target keywords. But what happens when websites begin ranking in these much sought after positions for negative keywords that are detrimental to their brand or product and service offerings? This is where the role of online reputation management kicks in and as more and more web users engage in online discussions it becomes all the more important.
So what is online reputation management? This is the real time monitoring of all online activity surrounding an individual brand, products or services. Typically, customers look to search engines to locate product or service information and scan first page results to obtain this information. Reputation management is about being aware of what is being discussed about a particular business and responding to it in a strategic yet ethical manner. SEO holds the potential to achieve this if it is carried out effectively.
Recent studies have revealed that customers are more likely to talk about a negative experience online than a positive one and the level of negative discussions are growing often catalysed by social media. Sometimes websites fear negative exposure so much that they begin to delete negative comments on their site or ignore them completely. SEO provides a more strategic and socially accepted method of exercising reputation management by encouraging positive content to rank and putting downward pressure on ranking detrimental content.
SEO can be complemented by a social media strategy to also address negative exposure. Existing in a social space makes a brand more vulnerable but this is why it is there, to give the brand a ‘face’. A brand has to be prepared to listen to consumer feedback regardless of whether it’s good or bad. The way a brand responds to consumer complaints or how discussion engagement is carried out can emulate positive discussions, even from a negative complaint. That’s not to say that a social presence can’t be achieved if there are internal compliance restrictions surrounding customer service. If, at the very least, a brand responds to a consumer complaint by simply directing them to the correct avenue, it still demonstrates that the brand is listening and acting on consumer feedback.
This way, social media is used as a method of having a two way conversation between the brand and the consumer which is how social varies from other media channels. Consumers aren’t there to be spoken to but communicated with. Unless the brand demonstrates they are actually listening and acting on consumer feedback, brand engagement will suffer and the conversation will either be a negative one or worse, non-existent. Therefore, the key learning from online reputation management is never to ignore negative discussions about a brand or client offerings. It simply highlights a need to heighten public awareness and seek professional advice on devising a strategy to tackle the issue.
Lady Gaga has already demonstrated her capacity to dominate the current social media sphere: she hit the record of 25 million followers at the end of May 2012, she has one of the biggest Facebook accounts with 52 million Likes and achieved 2.8 million Google+ followers.
As if this wasn’t enough for her, she has now opened her fan site to the public. The platform looks like a mix between all the current social media available: Facebook, Twitter, Google+, Pinterest etc. Users can have an email address @littlemonsters.com, share content and participate in discussions
Such a platform allows the star to gather any kind of information about users (geo-localisation, purchase history, demographics, favourite song etc), which should be helpful for selling her next concert tickets on the site.
Is the Queen of Pop trying to compete with Facebook or MySpace? Whether you like her or not, you have to admit that she is pretty smart! Her fan community is so strong she is sure to recruit tonnes of people within a single day. She’s one of the most influential celebrities, she’s ranked 11th in Forbes most powerful people in 2012 and one of the only artists that has created a conversation on an horizontal level. On her site, her profile looks similar to any of her fans.
I personally believe that whatever Gaga does or say, there will always be millions of people to follow her lead, and that’s genius.
What a difference 12 years makes in the digital world. After surviving the boom & bust frenzy of the dot-com era, Friends Reunited, one of the darlings of the fledgling social network scene, is re-launching this week as a “digital scrapbook”.
So the ‘original social network’, having lost significant market share and market value after being overtaken at great pace by a host of other networks, has issued a ‘nostalgia’ rally cry. As explained by the network, the new focus is the collecting & sharing of images with friends and family of those “remember when” moments. And rather than simply sharing with a personal network, users will be invited to share their personal and national memories to a national (or global) audience.
Currently free to use, the likelihood is that its new owner, Brightsolid Online Innovation, will look for revenue generating opportunities to cash in on the growing trend for digital asset-sharing. One only has to look at the phenomenal growth of Pinterest, Path, and Draw Something (which in just seven weeks generated £113 million to its owner, NYC-based Omgpop) to see the logic in the realignment of the business model.
The Press Association and photographic archive company, the Francis Frith Collection, have been quick to sign up, collectively contributing some 350,000 photos into the service. Altogether, the site will offer users 10 million “memories” in the form of 6 million photos, 2 million events and 2 million places to tag, alongside their own personal content.
Looking for a competitive answer to the omnipresence of Facebook, niche social media players seem to be gaining momentum. And taking into account the nostalgia focus, the site may provide a lucrative marketing vehicle to target those who grew up with Friends Reunited, along with the silver surfer generation. How the site will perform in its new format, and the extent to which the nation are prepared to share their past exploits and lives, only time will tell. Just watch out for those old school photo’s you’d forgotten about……..
Last week was quite an exciting week for me and whilst most people were buzzing about the Brits on Wednesday, I was buzzing about Squared. Squared is a Google led initiative in partnership with Hyper Island and the IPA helping “turn the graduates of today into the brilliant digital leaders of tomorrow”.
It is a 3 month intensive curriculum led by Google, with representatives from all over the industry raring to teach 100 of the top graduates all they know about the weird and wonderful world of digital. It will be packed full of seminars, workshops and projects all aimed at educating us about the digital landscape, including Search, Display, Social, Video and Mobile.
Whilst I am going to miss seeing the beautiful people of Maxus every day, I am absolutely thrilled to have been offered this amazing opportunity and cannot wait to grab it with both hands. Having only joined the digital realm 2 months ago, this is the next big step for me on my way to becoming a fully-fledged ‘digi kid’. See you on the other side…
So today is cyber Monday (the busiest online shopping day of the year), also known as Black-Friday-for-those-who-don’t-want-to-get-cold, and I for one have partaken. In one lunch hour I’ve taken care of 50% of all two presents I have to buy this year* (thank you Yogamats.com).
Method Acting has had a mixed history. The technique used by actors to immerse themselves in the lives of their characters has produced as many absurd stories as great performances. For every Marlon Brando in On The Waterfront, there’s Daniel Day-Lewis getting pneumonia while filming Gangs of New York but refusing medical assistance because “they wouldn’t have had treatment in the 19th Century”. For every Robert de Niro in Raging Bull there’s Dustin Hoffman staying awake for three whole days during the filming of Marathon Man to try and make his character look tired (his co-star, Laurence Olivier, suggested he “try acting” instead).
It now looks like Justin Timberlake has trumped them all. Shortly after immersing himself into the character of an internet mogul who takes The Facebook to the next level (it was his suggestion to “drop the ‘The’”), he’s taking method acting to the next level by taking a stake in MySpace along with Specific Media.
Since the announcement to a skeptical industry in June it’s been pretty quiet, but things are starting to happen after launch events in LA and this week in London. The first reason to think that JT might be on to something is the fact that 70 million people still use the service: surprising when most people in media assumed it had died a death. Beyond that, the new owners are convinced that MySpace can fill a vacuum in popular culture, music and content, which has never been filled, despite the popularity of Facebook and YouTube.
It’s a bold move and the odds are against them, but Hollywood loves a good underdog-comeback story. Whatever happens, it will be fun to watch.
At the end of last week the Kaiser Chiefs launched their innovative take on releasing an album in this digital and user-generated age. Fans are able to create their own 10-track DIY album whereby they can choose their favourite Kaiser Chiefs songs from a list of 20 on the band’s website.
Not only this, but users can then create their own microsite and sell their album for a £1 personal profit. This seems awfully generous of the band considering all the hard work they probably put into it!
I think that this is an ingenious way of keeping up with the way their fans are now buying music as well as offering a unique way of engaging them. I’m not sure every band will go down this route of offering their entrepreneurial fans financial remuneration for bothering to choose 10 of their favourite tracks however I think that innovative ways of releasing albums such as this will keep the money going back to the artists and not lost somewhere in cyberspace.
This week to promote the launch of the new The Expendables movie a video with a difference has blasted onto YouTube, showing what a brand can do when pushing the site to its limits. The video shows an interview with Sly himself, before all hell breaks loose resulting in Mr. Stallone destroying the page with his trusty bazooka.
There have been a few examples over the years of brands pushing YouTube to its limits (URL's of which I've included below), but I really like the way this incorporates a response mechanism in this example by means of Twitter, Facebook, and email, but also allows you to buy tickets for the movie by entering a Zip Code (US only). You can view the full The Expendables Youtube video here: http://www.youtube.com/expendables
Nintendo 'Wario Land' - http://www.youtube.com/wariolandshakeit2008
In February Microsoft overtook Google for total unique visitors in the 15 – 34 female age bracket.* Microsoft have been in second place to Google for the last few years so this is quite an achievement and probably in no small part due to Microsoft’s recent advertising campaign for Bing, their new search engine. Has anyone been swayed by Microsoft’s Bing? Personally I’ve not found Bing as user friendly or as fluid as Google who specialise in search engine activity.
The stats however extend to more than just the respective search engines, they include the whole network of properties owned by Microsoft and Google. Are Microsoft about to challenge Google for internet supremacy or have Google just had a blip at reaching 15 – 34 women (Google held their position as No.1 in other demographics)? Watch this space…
The hype of podcasts has risen and slightly floundered now that video has such a strangle hold on the web but recently I have started to become an avid fan of a number of great podcasts which I have came across.
For sport, football and general blokey nonsense and banter it doesn't come any better than Danny Baker's Radio Five show from Saturday mornings and the legendary Football Ramble which has to be one of the best and most consistently entertaining pieces of entertainment ever. Coffee Break Spanish has been great at providing bite size commuter chunks of Spanish to help me try and get some basic Spanish under my belt, which the Veteran Gamers podcast provides an insight and mature observation on gaming that doesn't concern itself with any of the fan boy idocy.
Despite having these though I want more and besides trial and error it is hit and miss at finding the gems amongst the rough so I put it to you, people of the internet, to recommend some further podcast joy to get me through the weekly commutes.
The impending end of the world is coming. How do we know this? Newcastle about to be relegated out of the Premiership, Swine flu is going to ravage the planet and twitter can't keep ahold of it's users.
Yep Twitter the latest shining light in the digital sphere is may be not going to save the world as users are abandoning the site after a month. Seems users get enticed after hearing about it but the novelty soon wears off and they don't return.
It raises the question about how many social networks can one person feasibly be involved with, plus does anyone really want to know what I am up to on a micro by micro moment? Bloody doubt it, I don't even want to know what I'm doing having the time.
Are we starting to reach digital saturation where the landscapes starts to settle slightly?
Since Google Street View launched last month it seems to have done nothing but cause trouble and controversy. Depsite being a very cool piece of technology it has apparently, aided burgalars, caused divorces and, riots in small villages.
However, despite all this negative press a client has just proved that Street View can actually be a very useful media tool as he used it to brief me on a couple of specific outdoor sites that he was interested in! What clearer way then navigating that little orange man to the exact location and showing me pictures of the sites in question?!
Could this be a media first? Or indeed the beginning of the end of all of this Street View negativity?! Watch this space in Media Week!!?
It seams as if I can't go a few hours without someone mentioning the Twitter revolution and predictably all of the trade press have devoted multiple page spreads to extolling the "next big thing" in social property. I'm calling it Twitterganda!
For those of you who have, somewhat miraculously and / or fortunately, not come across Twitter thus far, here's a quick debrief;
Twitter is a free social networking and micro blogging service that allows users to send small (140 characters) text based updates (otherwise known as "tweets"- aaah how cute!) to their own profile page where they can then be viewed or delivered to any user who has opted-in to receive your various pearls of wisdom, location updates, or even more intriguingly, what you might have had for breakfast.
Probably, the most accurate way of viewing Twitter is a condensed Facebook "status updates" service, which is my point entirely. What does Twitter offer users on and above Facebook from a functionality standpoint. The short answer is............nothing!! Conversely, (my attempt to offer a balanced argument) Twitter does give users access to "Tweets" from the various celebs and zed listers eager to jump on its short lived (fingers crossed) band wagon. Whilst donning my media hat, Twitter does offer scope for celeb / influencer brand or product advocacy and should be used by all brands as a source of chatter review - there I've said something positive!!
Honestly guys, have I missed something here?! Is there something genius to Twitter that I've somehow overlooked which is going to secure it's place in Comscore rankings for more than 2 years tops? I know they reached the golden 1 mill user mark but surely this is a short term reaction of the public based on pure curiosity alone?!
Hey Guys, wanted to take a minute and bring to your attention the launch of a newly designed TV advert that played live yesterday evening.
The advertiser is Nokia 7610, and the aim is to get people from watching the TV Ad to, switch to watching the complete drama online, Web 2.0. The Ad is set to run in 10 different languages, with a constant feed of content.
The TV spot introduces three characters Anna, Jade and Luca, starting with intrigue about one of them having listened to another's voicemail and sets the scene for how their lives might unfold. Fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com, as well as signing up to their Facebook pages to have a more personal conversation.
The micro-site is supported by mobile content, interactive partnerships, widgets, Facebook pages, banner ads and a number of events in association with partners including Parisian boutique Colette.
This to me has always been what TV adverts should have been doing, using all platforms available to them, engaging their viewers with an initial taster of what is yet to come and grabbing viewers initial interest. Running a story across platforms, all areas of the mediums, and making sure that the rest of the story is available in full form online, building the buzz and most powerful ‘word of mouth’ on the street or maybe in the office. That then spurs unified action. To watch, engage and then hopefully react. With the end result, creating a loyal fan base, mini episodes of watchable content, that everyone is talking about?
Take the old Nescafe, BT couple, Daz (that really is giving true meaning to the word Soap Opera) … building up traffic across all platforms, and showing TV is still a very powerful medium, in getting user numbers online, and then once there using a consortium of viral tools to engage the user more.
Anyways let’s see how successful this advert format is with the public… To be continued....
As a committed Mozilla Firefox user, I was dubious about whether Google would be able to convert me to their beta-version of their open-source Browser, Chrome.
Launched on the 2nd September 2008, Google claims that Chrome "Gets out of your way and gets you where you want to go" with improved speed, security and responsiveness.
Personally, I'm also quite a Google fan (They keep Ben and Jerries in almost every room, a policy I thoroughly endorse) but there are a lot more people who are equally as interested.
According to Information Week, Chrome reached nearly 2 million downloads in the US in its first week alone.
However, are people likely to stick with Chrome or revert back to one of the other popular browsers such as Microsoft's Internet Explorer, which dominates with more than two-thirds market share?
The 50MB size of Chrome means on my laptop over 100MB is now taken up with browsers (And my prefered use of memory is for the ridiculous amount of music I have stored on my ITunes)
I'm sticking with Firefox for the moment, but I'm pretty sure I'll be a convert soon...
Amazing what you can do with plenty of time on your hands, a good computer and an idea for trying to show off your creative talents. One such chap is Kobayashi a young animation director living in London who decided to have some fun with Sony. Quite how they feel about this 'unofficial' video is anyone's guess, but if nothing else it's impressive what has been done on probably a budget of nothing more than blood, sweat and tears.
click on the link to take a look
Podcasts have been becoming more and more talked about over the past few years, largely due to Ricky Gervais producing some podcasts in a hiatus between the office and Extras. In fact, podcasts have been around for longer than some may think, and on Easter Monday BBC Radio Five Live had a 1 hour show discussing anything and everything about podcasts, and surprise surprise it's available as a podcast now!
It is an interesting listen starting off with the basics for the uninitiated, then moves into some of the areas of how podcasts will develop and probably most importantly, how do you make them a commercially viable form of media which works from a platform where people expect content free.
The thing is in the vast majority of cases you can't. Ricky Gervais had to give his podcasts away to build an audience before charging, and the BBC who have had success with podcasts for years can't charge. The crux of the matter is having enough content that people can't get anywhere else and are willing to pay for.
Or there is the adfunded model, but advertisers will need to be demonstrated that a significant number of downloads are taking place to warrant costs of up to circ £5k per podcast. Not the cheapest eh?
Interestingly in the show Channel 4 offer their views as part of 4 Radio, as do the Guardian, who drop the interesting nugget that they will be offering advertisers the chance to do spot advertising in some of their podcasts at the end of the year
If you want to learn more about pod's and all their glory click on the link http://www.bbc.co.uk/radio/podcasts/pods/ and download For the Love of Pod from 24th March
PS My favourite podcasts at the moment are Fighting Talk (top notch sports banter from the BBC) & the now sadly defunct Baker & Kelly podcast (more comedy ramblings about football) which you will have to search high and low for on the internet but it's well worth it.
According to figures cited by Nielsen Online the social networking site, Facebook, had its first drop in UK users in January. It fell by 5% to 8.5 million from a previous 8.9 million. This has sparked a debate that social networking is in decline, but others argue that one month of falling audiences doesn’t mean the decline of Facebook nor of social networking.
The decrease may have reflected a lower level of fascination with the site but, with 8.5million unique users still active and a growth of 712% from January 2007, Facebook remains the most popular social networking website in the UK.
Myspace also recorded a 5% decrease in January and Bebo suffered a 2% decrease. This may show that the leading social networks are less popular in the UK than they were a year ago, but I would like to see the profile of the people who have left the sites before passing judgement. Nielsen Online measures website traffic based on a panel of UK users at home and work. It does not cover the usage in schools, universities and internet cafes, so the younger internet users are very much under-reported.
And just last week Hitwise cited that Facebook’s market share of UK Internet visits went back to its Christmas peak during the Easter week. Obviously the Easter holidays may have played a role, so we’ll just have to see how the figures change over the next few months, but I think Facebook is here to stay for a while yet!
For those of you saving up to buy a swanky new Plasma of LCD screen you might want to hold off for a while……
Have been looking into OLED (Organic Light Emitting Diode) technology recently and save for a few development issues, its potential application is very impressive. So much so that Sony have already stuck $203MM into its progression.
This video gives a good intro into what it’s all about;
Now for the techie bit - it works by sandwiching self-luminating diodes made from natural chemicals in-between flexible plastic – very cool!!! Your current TV is a little on the fat side because it needs a backlight but stuff only needs a fraction of power to work (2-6 volts – Greenpeace will be onboard) and can be as size zero as just a few millimetres – think wallpapering your house with this stuff!
Like any display it can be interactive (Minority Report was spot on) and play audio-visual media. There have been a few prototypes mobiles where you actually rollout the touch screen display; http://www.youtube.com/watch?v=TDuP8PtDJbE.
The only thing holding OLED screens back from your local Dixons is its 3-4 yr lifetime but I’m sure with a few extra mill that’ll get resolved!
TV prototypes: http://www.youtube.com/watch?v=5rMFZ4O_oLs
You may have read, or certainly heard about James Surowiecki's book 'the wisdom of crowds - why the many are smarter than the fewâ€¦.' There is a beguiling appeal to the simple, and almost intuitive notion that more people giving more information/opinion will lead to a more accurate out come. Wikipedia is built on such a notion. In fact, as JS himself points out there are a vast number of situations where this is not the case. Indeed three of the 5 main situations could almost be used to define a crowd - where the group is too homogenous, imitative and emotional.
This is not the place to debate the finer points of information theory, but Jamesâ€™ book, together with the rapid rise of virtual crowd building via social networks, should give us involved in marketing and communication pause for thought.
The digital landscape might offer consumers the near perfect information that would lead to optimum decision making, but I fear that we are asking too much. Human behaviour certainly in the instance of brand consumption is not to analyse minutely, but to buy on the basis of consistency, reflective of one's values and to make them feel good. Hmmmm isn't that 'homogenous, imitative and emotional' behaviour?
So does this mean the aims of brands and crowd wisdom are technically at odds but in reality aligned? Perhaps, but it unquestionably makes the job of brands harder. To me, the mantra for brands must be 'Honesty, transparency, and people'. Honesty - Align your marketing to what you really do or you will get found out. Transparency - let people see what you are doing - if you don't they will jump to conclusions. People - technology is actually making the importance of a brand's people far more important they need to be good and they need to care, whether that's in ideas for the brand, the salesman or the service centre handler.
Because the reality is it's easier than ever for the slightest negative perception of the brand to incur the wrath of the crowd - just ask Northern Rock or the McCann's...
Prior to coming over to London from America to start work as BJK&E's new intern, I knew that British television was bad. There's something in every American's internal wiring that makes us wary of UK programming.Beside such universally adored icons as Monty Python or Ricky Gervais, I had not really ever been exposed to British television. I had developed a stereotype of British TV. I would picture either some variation of Benny Hill, where every scene would end with some rapscallion involved in a hyper-speed chase, or I would imagine an absolutely drab melodrama of some aristocrats with â€˜holier than thou' attitudes. So when I finally landed across the pond, I decided not to watch any British television,
Instead of no TV at all, I decided to go where everyone goes to solve their problems: the internet. Google finally proved useful and found a website called TV Links. Within five second of visiting the homepage, I had realized I found a gold mine Perusing through the site, I found their tagline to be a bit modest: "Better than a remote control".
They have 6 categories of content including Shows, Cartoons, Documentaries, Anime, Movies and Music Videos. The selection of TV shows is quite impressive. I immediately went for Kung Fu, the classic, aptly titled series featuring David Carradine (he played Bill in Kill Bill). There are a large amount of British shows on there too, since the web address is actually www.tv-links.co.uk. I tried a couple out, such as Ruddy Hell! It's Harry and Paul, but I guess I'll never quite appreciate the subtleties of television over here.
Movies have quite the selection, including freshly bootlegged versions of films still in theatres. A classic one which I am quite partial to is called Reefer Madness. It was made in 1936 as a cautionary tale featuring a fictionalized and highly exaggerated take on the use of marijuana, following a trio of drug dealers who lead innocent teenagers to become addicted to "reefer" cigarettes by holding wild parties with jazz music. Those swingers and floozies have always been trouble.
The Music Video section provided a great selection of videos, concerts, and interviews of artists. As for all you English-folk out there, I know you're dying to know if they have Phil Collins on there. Yes, sadly, they do.
As for the rest of the site, I'll let you navigate with your own discretion. And next time you think you're stuck watching Neighbours, think again.