Posts by: Andrew Reeves, Media Manager

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Video of the week #89

By Andrew Reeves, Media Manager on 22/03/2012

Football, computer games and music. Probably one for the boys but a cracking idea.

 


Video of the week #88

By Andrew Reeves, Media Manager on 15/03/2012

Video of the week #86

By Andrew Reeves, Media Manager on 29/02/2012

Cracking idea for getting everyone round for a drink, alternatively the quick route to a reputation as an alcoholic!

Heineken - The Invite from Max Gebhardt on Vimeo.


Video of the week #85

By Andrew Reeves, Media Manager on 15/02/2012

Video of the week #84

By Andrew Reeves, Media Manager on 08/02/2012

Not one for the faint hearted (no pun intended) but an amazing example of how looking at something from a completely different angle rather than trying to copy the existing solution can deliver some amazing results.  

Heart Stop Beating | Jeremiah Zagar from Focus Forward Films on Vimeo.


Video of the week #83

By Andrew Reeves, Media Manager on 01/02/2012
Surely a spoof but a great idea all the same.

Social Media Sobriety Test from TDA_Boulder on Vimeo.


Video of the Week #82

By Andrew Reeves, Media Manager on 23/01/2012

Now this is what smart phones were invented for. Skip to about 35 seconds to see what the app is for and i'm then sure you'll want to download it.


A couple of good ways to go viral

By Andrew Reeves, Media Manager on 21/12/2011

I'm sure most people have been in meetings where creating events which can 'go viral' and 'generate buzz' have been discussed. Here's a couple of nice examples of how it should be done. Nike launching a trainer in New York using holograms on the Hudson:-

Secondly, Nokia which dominated the mobile market in the 90's, but fell out of favour in recent years needed to launch it's new smartphone. Checklist to launch a new handset:-

Big 3D projector - Check

World famous DJ - Check

Huge building in the shape of a phone -

Check Over 100,000 people there to watch - Check

So far they have clocked 2 million impressions in a couple of weeks on you tube and still counting

Category: Media | Comments...

Video of the week #80

By Andrew Reeves, Media Manager on 12/12/2011

Watch this and I'm sure you will want to download this app immediately.


Video of the Week #79

By Andrew Reeves, Media Manager on 01/12/2011
Category: Media | Comments...

Video of the Week #78

By Andrew Reeves, Media Manager on 22/11/2011

Video of the week #75

By Andrew Reeves, Media Manager on 19/10/2011


Video of the week #74

By Andrew Reeves, Media Manager on 11/10/2011

There are ways to increase viewing times of outdoor sites.


Video of the Week #73

By Andrew Reeves, Media Manager on 03/10/2011

After the heroics of Steve and Howards crisp eating contest last Friday I thought it best to see how the professionals did it so we have the world hot dog eating champion taking on a bear in an eating contest.

Category: Media | Comments...

Video of the Week #71

By Andrew Reeves, Media Manager on 20/09/2011

Social media is full steam ahead in India. Some interesting ways of drumming up business and you can even contact the traffic police on facebook....

Social Media in India from Zarul Shekhar on Vimeo.


Video of the week #69

By Andrew Reeves, Media Manager on 02/09/2011

If only the night buses were this much fun....

London Bus Tour from moritz oberholzer on Vimeo.


Videos of the wek #68

By Andrew Reeves, Media Manager on 25/08/2011

Not sure if any of you saw the concrete circus show on C4 last week but the videos they created were pretty interesting:-


Video of the week #67

By Andrew Reeves, Media Manager on 19/08/2011

Twitter to operate gadgets at home, genius!


Video of the week #66

By Andrew Reeves, Media Manager on 11/08/2011


Video of the week #65

By Andrew Reeves, Media Manager on 01/08/2011

Social media isn't just for the big brands, a great example of an ice cream truck in LA using social media to tell customers when they're nearby.

Pioneering a New-wave Food Truck from I Am Los Angeles on Vimeo.


Video of the week #64

By Andrew Reeves, Media Manager on 25/07/2011

Who said that outdoor can't deliver engagement....

Bluebloodsbillboard from bluebloods billboard on Vimeo.


Video of the week #63

By Andrew Reeves, Media Manager on 15/07/2011


Video of the week #62

By Andrew Reeves, Media Manager on 07/07/2011

Ok, so who wants to change from LA Fitness to this gym?


Video of the week #61

By Andrew Reeves, Media Manager on 20/06/2011

It's time for Wimbledon again so there's little surprise that it's raining. It looks like the ball boys are going to extinct pretty soon though if the machines have anything to do with it......

TOTO - tracking of thrown objects from Dennis Barteit on Vimeo.


Video of the week #60

By Andrew Reeves, Media Manager on 25/05/2011

Well it's been social media week here at Maxus so we thought it's time we shared some good old fashioned stats with everyone about the rise and rise of social media:-


Video of the week #59

By Andrew Reeves, Media Manager on 13/05/2011

So we had a double hit of the new series of the appretice this week which was definitely something most people in the office tuned in to. Here's a well edited piece which casts a new light on the show though....


Video of the week #58

By Andrew Reeves, Media Manager on 06/05/2011

You'll have to excuse the bad commentary on this video but i'm sure if we pooled all the iphone and android handsets in the office we could create the largest screen ever using this application.....

Junkyard Jumbotron from chris csik on Vimeo.


Video of the week #57

By Andrew Reeves, Media Manager on 28/04/2011

Well the royal wedding is with us tomorrow so here's how not to act as the best man.....


Video of the week #56

By Andrew Reeves, Media Manager on 18/04/2011

Well golf is a bit of a media past time and a way to seal a deal and to cement relationships. Here's a really well shot film on golf from India though which owes a great deal to the ingenuity of people with a slum dog millionaire twist. Enjoy

Mumbai Golf - ESPN E:60 from Evolve IMG Films Ltd. on Vimeo.


Video of the week #55

By Andrew Reeves, Media Manager on 11/04/2011

Some mind boggling mobile stats, enjoy:-


Video of the week #54

By Andrew Reeves, Media Manager on 04/04/2011

Interesting video on the top predicted trends for this year amongst consumers and advertisers. Not all of them are media related but some interesting food for thought.


Video of the week #53

By Andrew Reeves, Media Manager on 25/03/2011


Video of the week #52

By Andrew Reeves, Media Manager on 18/03/2011

Well, the tickets for the Olympics went on sale this week so thought it was only natural to get involved in the atmosphere and see how China started the Beijing Olympics in style. Let's hope that London lives up to such high standards.


Video of the week #51

By Andrew Reeves, Media Manager on 14/03/2011

This was done with a digital SLR camera at over 2,000 frames a second, production doesn't always need to be expensive for amazing results.


Video of the week #49

By Andrew Reeves, Media Manager on 18/02/2011

How did they recreate 20's Atlantic City for Sky's Boardwalk Empire?

Watch and learn.....

Boardwalk Empire VFX Breakdowns of Season 1 from Brainstorm Digital on Vimeo.


The American Dream: Do US ads work in the UK?

By Andrew Reeves, Media Manager on 14/01/2011

Whilst catching up on TV during the festive break I couldn’t help but notice that there was a renaissance in American adverts being used on TV.  Some of the creatives are easily transferable whilst others can leave you feeling quite cold so here’s a quick review of the one’s which I personally saw.

http://www.youtube.com/watch?v=ODB9xXLZ2oE&feature=related

Instantly transferable, George Clooney selling coffee, how could this fail. After a quick straw poll with the girls in the office this was definitely a winner in any language.

http://www.youtube.com/watch?v=Knidq8QClHw

M&M’s with an American accent isn’t as engaging and I’m sure everyone would prefer a Gorilla playing the drums….

http://www.youtube.com/watch?v=yBncMqjZgsg

I understand the need for advertising to be aspirational but I’m not sure if teenagers would identify with this. Would dropping it in the toilet at a dodgy nightclub and then covering it in chilli sauce be closer to the truth…?

It’s definitely a thin line to tread, centralising creative across markets can save money in the short term but if the creative doesn’t resonate with the target audience and take into account nuances in each market then what are the long term implications for the health and sales of a brand?

I guess we’ll find out in the future but I’ll really start to worry if I start to see the Ferrero Rocher ambassadors party again or even worse the Kinder egg advert.

http://www.youtube.com/watch?v=EzLoIjXcVaQ


 
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