Posts by: Andrew Reeves, Media Manager
Football, computer games and music. Probably one for the boys but a cracking idea.
Cracking idea for getting everyone round for a drink, alternatively the quick route to a reputation as an alcoholic!
Not one for the faint hearted (no pun intended) but an amazing example of how looking at something from a completely different angle rather than trying to copy the existing solution can deliver some amazing results.
Now this is what smart phones were invented for. Skip to about 35 seconds to see what the app is for and i'm then sure you'll want to download it.
I'm sure most people have been in meetings where creating events which can 'go viral' and 'generate buzz' have been discussed. Here's a couple of nice examples of how it should be done. Nike launching a trainer in New York using holograms on the Hudson:-
Secondly, Nokia which dominated the mobile market in the 90's, but fell out of favour in recent years needed to launch it's new smartphone. Checklist to launch a new handset:-
Big 3D projector - Check
World famous DJ - Check
Huge building in the shape of a phone -
Check Over 100,000 people there to watch - Check
So far they have clocked 2 million impressions in a couple of weeks on you tube and still counting
Watch this and I'm sure you will want to download this app immediately.
There are ways to increase viewing times of outdoor sites.
After the heroics of Steve and Howards crisp eating contest last Friday I thought it best to see how the professionals did it so we have the world hot dog eating champion taking on a bear in an eating contest.
Social media is full steam ahead in India. Some interesting ways of drumming up business and you can even contact the traffic police on facebook....
Not sure if any of you saw the concrete circus show on C4 last week but the videos they created were pretty interesting:-
Twitter to operate gadgets at home, genius!
Social media isn't just for the big brands, a great example of an ice cream truck in LA using social media to tell customers when they're nearby.
Who said that outdoor can't deliver engagement....
Ok, so who wants to change from LA Fitness to this gym?
It's time for Wimbledon again so there's little surprise that it's raining. It looks like the ball boys are going to extinct pretty soon though if the machines have anything to do with it......
Well it's been social media week here at Maxus so we thought it's time we shared some good old fashioned stats with everyone about the rise and rise of social media:-
So we had a double hit of the new series of the appretice this week which was definitely something most people in the office tuned in to. Here's a well edited piece which casts a new light on the show though....
You'll have to excuse the bad commentary on this video but i'm sure if we pooled all the iphone and android handsets in the office we could create the largest screen ever using this application.....
Well the royal wedding is with us tomorrow so here's how not to act as the best man.....
Well golf is a bit of a media past time and a way to seal a deal and to cement relationships. Here's a really well shot film on golf from India though which owes a great deal to the ingenuity of people with a slum dog millionaire twist. Enjoy
Some mind boggling mobile stats, enjoy:-
Interesting video on the top predicted trends for this year amongst consumers and advertisers. Not all of them are media related but some interesting food for thought.
Well, the tickets for the Olympics went on sale this week so thought it was only natural to get involved in the atmosphere and see how China started the Beijing Olympics in style. Let's hope that London lives up to such high standards.
This was done with a digital SLR camera at over 2,000 frames a second, production doesn't always need to be expensive for amazing results.
How did they recreate 20's Atlantic City for Sky's Boardwalk Empire?
Watch and learn.....
Whilst catching up on TV during the festive break I couldn’t help but notice that there was a renaissance in American adverts being used on TV. Some of the creatives are easily transferable whilst others can leave you feeling quite cold so here’s a quick review of the one’s which I personally saw.
Instantly transferable, George Clooney selling coffee, how could this fail. After a quick straw poll with the girls in the office this was definitely a winner in any language.
M&M’s with an American accent isn’t as engaging and I’m sure everyone would prefer a Gorilla playing the drums….
I understand the need for advertising to be aspirational but I’m not sure if teenagers would identify with this. Would dropping it in the toilet at a dodgy nightclub and then covering it in chilli sauce be closer to the truth…?
It’s definitely a thin line to tread, centralising creative across markets can save money in the short term but if the creative doesn’t resonate with the target audience and take into account nuances in each market then what are the long term implications for the health and sales of a brand?
I guess we’ll find out in the future but I’ll really start to worry if I start to see the Ferrero Rocher ambassadors party again or even worse the Kinder egg advert.