Posts from date: June 2011
It's time for Wimbledon again so there's little surprise that it's raining. It looks like the ball boys are going to extinct pretty soon though if the machines have anything to do with it......
At the end of last week the Kaiser Chiefs launched their innovative take on releasing an album in this digital and user-generated age. Fans are able to create their own 10-track DIY album whereby they can choose their favourite Kaiser Chiefs songs from a list of 20 on the band’s website.
Not only this, but users can then create their own microsite and sell their album for a £1 personal profit. This seems awfully generous of the band considering all the hard work they probably put into it!
I think that this is an ingenious way of keeping up with the way their fans are now buying music as well as offering a unique way of engaging them. I’m not sure every band will go down this route of offering their entrepreneurial fans financial remuneration for bothering to choose 10 of their favourite tracks however I think that innovative ways of releasing albums such as this will keep the money going back to the artists and not lost somewhere in cyberspace.