Posts from date: December 2011

It's That Time of Year Again

By Gemma Beeley, Planner/Buyer on 22/12/2011

Aside from the obvious, December brings us lots of things to smile about - Pigs in Blankets being top of my list. It is a time when we reflect on the year gone by; mistakes that were made (Charlie Sheen may have some thinking to do) and things that have been achieved (a certain Media Network of the Year award, perhaps?) Whilst I do not profess to spend a great deal of time doing this personally; in fact it pales into insignificance next to the amount of time I spend prepping my New Year’s Eve outfit, I do enjoy pouring through the ‘Best and Worst of…’ lists that seem to crop up everywhere.

So here, I share with you Campaign’s Top 10 TV and Cinema Ads…

It will come as no surprise that John Lewis is straight up there at the top (and probably not too far off the top of the big spenders this year either) with its so-cute-it-forces-you-to-smile Christmas advert. Yeo Valley’s ‘boy band’ campaign has also made it in there, and with over 3 million views on YouTube and even numerous ‘Get Yeo Valley Farmers to Number 1 at Christmas’ support groups on Facebook, it’s fair to say that this has been one of the more successful adverts of the year. I, for one, have never before found milk so appealing.

Some of the other adverts on this list have escaped the media hype, and my notice, completely. But having watched all 10, I was pretty impressed with the quality of the creative this year. Alright, there wasn’t a ‘Cadbury’s Eyebrows’ in there, but Lucozade and Tinie Tempah make celebrity endorsement look cool, Barnado’s tugs at the heart strings and Weetabix absolutely hit the nail on the head with family comedy.

Did your favourite advert make it into the top 10?

Category: Media | Comments...

Video of the Week #81

By Patrick Lindon, Senior Planner/Buyer on 22/12/2011 Will this make me buy more Dr. Pepper once I know what is in it? Yes!

Category: Video of the Week | Comments...

A couple of good ways to go viral

By Andrew Reeves, Media Manager on 21/12/2011

I'm sure most people have been in meetings where creating events which can 'go viral' and 'generate buzz' have been discussed. Here's a couple of nice examples of how it should be done. Nike launching a trainer in New York using holograms on the Hudson:-

Secondly, Nokia which dominated the mobile market in the 90's, but fell out of favour in recent years needed to launch it's new smartphone. Checklist to launch a new handset:-

Big 3D projector - Check

World famous DJ - Check

Huge building in the shape of a phone -

Check Over 100,000 people there to watch - Check

So far they have clocked 2 million impressions in a couple of weeks on you tube and still counting

Category: Media | Comments...

And the winner is.....

By Gemma Beeley, Planner/Buyer on 12/12/2011

Apologies for the obvious topic, but after the numerous blogs we’ve written on X Factor this year, I thought it almost rude not to write about this weekend’s final. After what seemed like a particularly long series, Little Mix, the band so ‘cleverly’ put together by the X Factor (and I say this because of their outstanding talent as a group, and not because I think that it was in any way a publicity stunt) emerged victorious.

Rewind 5 years and the morning after that tense Sunday night final, the papers were filled with headlines such as ‘Leona Crowned Winner of X Factor’, yet this morning the BBC ran with ‘X Factor Final Loses 4 Million Viewers’.

This year’s show may have seen viewing figures fall to an average weekly audience of 11 million, but it has not attracted any less media attention; although for perhaps the wrong reasons.

Let me be the first to say that I am a huge fan of these shows – they are my ‘Pub Quiz’ speciality category and every year I am glued to the screen, willing my favourite to win. This year, however, I can’t help but feel that the scandal surrounding the show has come at the expense of finding a star. True, I have devoured the weeklies and their ‘Frankie Coke up the Nozza’ puns and the reported trials and tribulations of Kelly and Tulisa, but not once did I feel compelled to lift the phone and vote for an act – which I am sure was the original aim of these talent shows.

It remains to be seen whether Little Mix will break the curse of the previous few winners (Joe McElderry anybody?) and I hope that they do – it would be nice to have a bit of ‘girl power’ back in our lives (and not of the Cher Lloyd variety) But whatever future lies ahead for the girls, and the inevitable 3 other contestants who will be handed a record contract, this year’s series has certainly provided a lot of talking points (as per below posts!) We certainly won’t be forgetting the drama that Kitty brought in a hurry, nor the weird and wonderful outfits of Misha B, the controversy surrounding Frankie and his ‘singing ability’, the sudden re-instatement of Amelia Lily and the cries of ‘FIX’ that followed, the many strange lip movements of Craig and, of course, the fitness that is Gary Barlow.

« Back to all posts

It's That Time of Year Again

Video of the Week #81

A couple of good ways to go viral

And the winner is.....

Video of the week #80

Video of the Week #79

Subscribe to rss

Tags

Categories

Search

Recent comments

Archive