Industry headlines


15th - 21st September 2014


September 19, 2014

Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set. It has been mooted for some time, but the trends can no longer be ignored: the TV set is rapidly turning into a device for older people as the youth turn to iPads, laptops and smartphones. Viewing on TV sets by children and young adults is declining sharply, slumping 22 percentage points between the first half of 2010 and the first half of 2014 for four- to 15-year-olds, according to the analyst Claire Enders at last week’s Royal Television Society conference. The fall over the past year has been particularly steep, with viewing dropping about 12 percentage points among this age group. In the 16-34 group, viewing fell 15 percentage points between 2010 and 2014, and dropped 10 percentage points among 35- to 54-year-olds. Only for the most senior age group of 55-plus has TV set viewing held up, with a fall of just 1 percentage point. The figures, from Enders Analysis in association with Barb and InfoSys+, show average daily viewing times and include catch-up and time-shifted viewing.

September 19, 2014

Ofcom rejects London Live's bid to cut programming

London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service." London Live had applied to Ofcom on 11 July to cut its commitment to peak time local content output from 3.5 hours to one hour, having launched on 31 March. The hope was to attract more advertisers to its peak slots by attracting bigger audiences with national programming. But the regulator told the local TV operator today it must adhere to commitments it made when it secured the licence. Ofcom reminded ESTV that it won the local TV broadcasting licence for the capital in competition with four other applicants. Channel 4 and Channel 5 had been among those calling on Ofcom to reject the proposal to slash London Live’s programming, arguing it would set an "unwelcome precedent" that would "devalue" public service broadcasting. In addition, two failed bidders for the TV licence – London8 and Channel 6 - threatened legal action if Ofcom grants London Live’s licence changes.

September 19, 2014

Channel 4 to drop 4oD for digital service All 4

Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services. The All 4 brand will replace the eight year old 4oD brand on all platforms from the end of the first quarter, 2015. The digital interface will archive Channel 4 content into three categories – On Demand (past), Now (present) and On Soon (future). On Demand will house all of Channel 4’s catch up content and its archive – integrating all available programme related information such as cast interviews and galleries with on-demand content for the first time. Now will be where viewers can watch live broadcasts from all Channel 4’s channels and engage with a range of content experiences which are of-the-moment – e.g. interactive content formats, news clips, short form videos and social media feeds. On Soon will showcase new programme clips and promos allowing viewers to set reminders and alerts for future shows to drive awareness of upcoming content – and watch a selection of exclusive episode premieres before their linear TV broadcast. All 4 will launch initially on PC and iOS devices before being extended to other digital platforms across 2015.

September 19, 2014

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board. Barb, funded by the BBC, Channel 4, Channel 5, IPA (Institute of Practitioners in Advertising), ITV and Sky, has unveiled a measurement technique that captures panellists' viewing on iPad and Android tablets. The measurement solution has been developed by Kantar Media in consultation with BARB and claims to be the first industry solution for the electronic monitoring of people's behaviour as they consume media on their tablet devices. The initial objective is to use this technique in Barb panel homes that already have a software meter installed for tracking viewing on desktop and laptop computers. Barb anticipates that around half of these homes have tablet devices that require monitoring. The rollout will be controlled carefully to maintain the size and balance of the overall panel. The first viewing session that Barb captured took place in mid-August when a panellist watched an episode of 'Guy Martin's Passion for Life' on the 4oD app on an iPad. Representative data will be published as it becomes available in the coming months. Barb provides gold standard verified viewing for hundreds of channels, thousands of programmes and ads, 24 hours a day, seven days a week, all year round. Current industry-accepted estimates are that up to 2% of all television viewing time is spent watching online TV on computer devices. As viewing to online TV grows, this development marks an important step towards Barb maintaining a comprehensive measurement of all television viewing.


September 19, 2014

IPC Media rebrands as Time Inc UK to 'foster greater collaboration'

Time Inc is rebranding its wholly-owned magazine publishing arm IPC Media to Time Inc UK, as part of a move to "foster greater collaboration" between its UK and US operations. Explaining the decision to rename the UK's biggest magazine publisher after 46 years, Time Inc chairman and chief executive, Joe Ripp, said: "Our prime focus is growing our core assets in the US and UK. "We already hold leadership positions in both regions and this move will help us better leverage our global portfolio with key audiences and foster greater collaboration throughout the organisation. We have an enormous depth of expertise across Time Inc. and we are committed to bringing it to bear as a unified company with a single corporate brand." Time Inc UK is the UK’s biggest publisher of print and digital magazine content by circulation, housing more than 60 brands in its iconic Southbank Blue Fin building.

September 19, 2014

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership. The deal values Monocle at $115 million (£69.2 million). The size of Nikkei's stake is undisclosed but Winkontent, the holding company owned by Monocle chairman and editor in chief, Tyler Brûlé, retains more than 80 per cent of Monocle, with the remainder held by the other founding shareholders. The two parties see the deal as a strategic alliance that touches all aspects of Monocle's business including editorial, ad sales and distribution. It is not anticipated that either the Monocle or Nikkei brands will change, but they will share information, knowledge and build on existing commercial relationships. In autumn 2013, Nikkei launched the Nikkei Asian Review, which covers economy and business from an Asian perspective. The two parties envisage synergy between this title and Monocle. Brûlé said: "Given Nikkei's editorial reach, there are many areas where we can work with Nikkei correspondents to strengthen our coverage in various regions, while also supporting the Nikkei Asian Review via Monocle's established distribution networks."

September 19, 2014

MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track. In August, Mail Online attracted 180 million monthly unique browsers across its international network. Behind the global figure, MailOnline in the UK was responsible for around 56 million, while its three-year-old US operation drew 60 million monthly browsers, according to Stephen Daintith, finance director at DMGT. When it comes to daily usage, Mail Online’s UK operation continues to attract the most activity, with 4.6 million browsers compared to 4.3 million from the US. However, the gap is closing and the US is expected to catch-up with Mail Online’s UK daily engagement over the coming months. Mail Online employs around 600 staff, with 150 in the US (of which 40 are commercial) and more than 400 people in the UK. Elsewhere, traffic in Australia is said to have grown 70% in the past five months, from 1.38 million unique browsers to 2.35 million, helping Mail Online's "rest of the world" traffic account for 64 million uniques.

September 19, 2014

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions. The FT's new-look incorporates a new custom typeface, called ‘Financier’, new colour graphics, a new-look front page and an index that lists the companies, sectors and people mentioned in its Companies section. The design also includes a spotlight on the people behind UK corporate news in a Friday people column, a new trends feature to guide readers to emerging themes, and a new Monday sports column where Matthew Engel and Jurek Martin will cover the business and management of sport. As part of the move, senior journalist Hugh Carnegy returns from FT’s Paris office to the new role of executive newspaper editor, overseeing print production to run alongside the FT’s 24-hour, multimedia publishing schedule. The revamp comes exactly one year after Lionel Barber, editor of the Financial Times, published a memo to staff detailing the next steps in a "digital first" strategy.

September 19, 2014

Sky boosts Sky AdSmart's targeting capabilities for advertisers

Sky has announced two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by area postcodes. The ability to focus advertising using the first two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows advertisers to select either TV regions or metropolitan areas including Leicester, Belfast and Cardiff. Sky AdSmart will also enable advertisers to use their own customer data to help them reach their preferred audiences. This will let advertisers create their own bespoke customer segments, in addition to the choice of 90 customer attributes already offered by Sky AdSmart. To date, 224 brands have run 640 individual campaigns using Sky AdSmart. Around 70% of Sky AdSmart advertisers had not previously advertised either on TV or on Sky. In total, 577 million Sky AdSmart ads have been viewed in Sky homes. By enabling advertisers to target their campaigns more accurately with Sky AdSmart, Sky Media aims to increase the size of the TV advertising market by attracting new brands to the medium.

September 19, 2014

Guardian launches three-tier membership scheme

The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream. A beta version of Guardian Membership goes live today through a series of test events and activities. The three tiered system promises to bring readers closer to The Guardian’s liberal journalism and encourage the open exchange of information, ideas and opinions. Readers can choose between becoming a registered "Friend" for free; a "Partner" at £15 per month, which includes discounts to Guardian Live events and priority booking; or can become a "Patron", at a cost of £60 per month – which includes "a backstage pass to The Guardian, including newsroom tours, print site visits and insight into the editorial process". It is envisaged that those opting to be a Guardian Patron at £60 per month will help shape The Guardian Membership community through hosting their own Guardian Live events.


September 19, 2014

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland. McGuinness' programme will air on 16 stations in Bauer Media's place network of regional stations in the north of England and Scotland, including Liverpool's Radio City and Manchester's Key 103, from 9am to 12pm every Sunday. The show will include a mix of music, guests and chat, as well as featuring a search for the funniest child in the UK over the next few months. McGuinness said: "Being a dad myself I know how funny kids can be – sometimes unintentionally. I'm looking for the best joke, act or funny story those cheeky scamps can come up with." Bauer Media is currently speaking to brands and agencies about commercial opportunities on the McGuinness show.