Industry headlines


23rd - 1st March 2015


February 27, 2015

C5 delivers highest monthly viewing figures since 2009

Channel 5 has reported its best January performance since 2007 and highest overall monthly audience since August 2009, delivering a 4.99% share of consolidated viewing throughout the month. The surge was helped by the strongest Celebrity Big Brother audience since Channel 5 began broadcasting the show, along with Suspects, Channel 5's first UK produced procedural drama for seven years, which received an average of over 1.1 million viewers in its run.

February 27, 2015

Broadchurch's second series comes to an end

Broadchurch has ended its difficult series two run only down -8% on series one. After a strong season launch, the series soon came under criticism for replacing the captivating and thrilling paranoia of Danny Latimer's murder investigation with a significantly less gripping case involving CD Hardy. Following episodes lost ground week on week and averaged little under 5 million viewers, but the grand finale saw a huge resurgence in popularity with 7.6 million viewers tuning in.

February 27, 2015

Brit Awards stage ratings revival

After a dreadful 2014 show, with the lowest figures since 2006 of 4.6 million, the Brit Awards recovered with an increase of 1.2 million viewers. Wednesday night's show, in which Madonna caused the biggest shock by tumbling backwards off the stage steps, attracted an average of 5.8 million viewers (26 per cent share). The Brits, which aired between 8pm and 10.30pm peaked with 6.8 million viewers between 10.10 and 10.15pm


February 27, 2015

Youtube to launch a new app for children

YouTube has announced that it will be launching a new app for children, in an effort to protect younger users from explicit content. YouTube Kids will ensure that children have a more "age-appropriate experience," offering a simple-to-use interface alongside features such as a parent-controller timer that shuts down the app after a set amount of time. The developments come as parents were increasingly asking YouTube to make the video platform a "better place" for children. Over the year, YouTube has seen 50% growth in viewing time on the platform, with family entertainment channel viewing up 200%.

February 27, 2015

Unilever partners with start-up making chores fun for children

Unilever UK has partnered with start-up Funifi, which is behind an app that tries to make household chores more appealing to kids. The Funifi Do app gamifies chores for children and parents, with different types of chores ranked according to a points system. Parents can then assign a reward once their child has hit a certain number of points. The partnership sees Funifi integrating Unilever’s Wikipedia for cleaning tips, Cleanipedia, into its app and the FMCG giant will also give the start-up access to other channels to help grow its audience

February 27, 2015

Burberry collaborates with Twitter for London Fashion Week

Burberry and Twitter have partnered for LFW to enable people anywhere in the world to take a photograph from their Autumn/Winter 2015 Womenswear show. By tweeting #Tweetcam to the @Burberry Twitter account, users were able to trigger a camera to take a photograph from the best vantage point within the show. Each picture was then personalised with the user’s Twitter handle, a time stamp of the moment the image was taken and then tweeted back to them.


February 27, 2015

MTV launching new suite of mobile apps in European market

In a bid to further engage younger audiences, MTV is launching two new apps. The first, called MTV Play which will be a video app housing its TV shows like “Geordie Shore” and “Catfish” for on-demand streaming. In an industry first, the app will be able to flick content from the smartphone to any other connected screen, and back. The second, MTV Trax will give further competition to the likes of Spotify and will offer users a curated list of the hottest 100 tracks in music that day.


February 27, 2015

Apple Watch marketing blitz begins with Vogue tie-up

Apple has fired the starting gun on the marketing for its Apple Watch, running ads throughout the latest issue of fashion bible Vogue. The technology giant has taken over 12 pages in the magazine that will also include a video version in the digital iPad edition. Readers of the interactive edition can inspect a 360-degree model of the gold version of the watch, while those in print will feature life-size replicas of each of the three different versions; the leather standard model, the rubber Sport and the high-end gold edition.


February 27, 2015

Cinema advertisers cashing in as Fifty Shades of Grey breaks box-office records

Fifty Shades of Grey’s opening weekend at the box office grossed a huge £13.6m, the highest ever opening for an 18-certificate film. The film has become a worldwide phenomenon, grossing $248.7 million (£161.6m) globally. With the book becoming a global hit, the film took on a ready-made audience, with brands such as L’Oreal, Nike, Calvin Klein and Durex leveraging off this opportunity to share their brand message with an often hard to reach young female audience.