2013-05-13 13th - 19th May 2013
TelevisionMay 17, 2013
ITV to air all qualifying England matches until 2018
ITV have announced that it will exclusively show live coverage of all England's international football matches, at home and abroad, for the Euro 2016 and 2018 World Cup qualifying competitions. It is the first time in recent years a single broadcaster will show all of England's qualifying games for consecutive major tournaments. This deal also includes the rights to broadcast 20 non-home nation qualifying games for ITV4.
May 17, 2013
Britain's Got Talent delivers biggest audience so far this year
ITV's 'Britain's Got Talent' delivered the highest audience of this series so far, with an average audience of 10.5 million viewers last Saturday night. 'Britain’s Got Talent', which is sponsored by Morrisons, got an average audience of 10.54 million between 7.45pm and 8.45pm across ITV’s SD and HD channels, the highest of any episode this series so far and 45.2% of the TV watching audience. An additional 374,900 watched the show on ITV +1 giving the show a combined average of 10.9 million, a 46.8% share and more than one million viewers more than the same show last year. Meanwhile, BBC talent show 'The Voice' could only manage an average of 7.37 million viewers between 8.30pm and 9.45pm, a 31.8% share of the viewing audience.
May 17, 2013
Share a Coke campaign moves to TV
Coca-Cola has unveiled a TV ad to support its biggest ever UK summer marketing campaign that sees it swap its branding with consumers’ names on millions of drinks bottles around the country. The ads will air from 11th May and see five teenagers explain who they would most like to “Share a Coke” with and why.
PressMay 17, 2013
Condé Nast scraps Easy Living magazine after eight years
Condé Nast is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. The print publication will close from the July issue and will continue as online only. The magazine's iPad and iPhone apps will also cease to exist. It is understood Condé Nast felt the longer-term future of the print magazine was unsupportable in the challenging print market, with the rise in circulation primarily supported by multi-bagged sales deals. It will now concentrate on digital products such as its website, which saw a 466% rise in unique users in the first quarter of 2013. The site attracts around 330,000 unique users a month.
OutdoorMay 17, 2013
CBS Outdoor UK brings ultimate holiday ideas to the Tube
CBS Outdoor UK announced the launch of a bespoke new content series in partnership with the world’s leading travel content provider, Lonely Planet, giving commuters on the Tube a taste of 1,000 ultimate global sights. The content will run for a year on CBS Outdoor UK’s XTP digital screens on the London Underground across zone 1 stations. It will provide Londoners with inspiration for their holidays by showcasing a variety of unique and off the beaten track destinations and sights. Recent research from CBS Outdoor UK’s work.shop.play panel revealed that despite difficult economic circumstances, London’s urban audience are avid holiday takers. In 2012, three quarters of the 1040 people surveyed took a summer holiday, and a huge 93% plan to take one in 2013.
May 17, 2013
Neuroscience study reveals the impact of digital out-of-home advertising on consumers
A recent study published by Neuro-Insight UK and Ocean Outdoor has found that large format digital out-of-home advertising drives 'strong' emotional responses that are linked to purchase intent. The Science Behind the Art of Outdoor used neuroscience to quantify the impact of large format outdoor advertising in an urban setting, focusing on the correlation between brain responses and purchase behaviour. Through measuring the brain response of participants on a second by second basis, it became clear that unique large format and spectacular poster sites were eliciting a much stronger emotional response than standard sites. This emotional response tells the brain that something important is happening, and therefore primes the brain to remember it. This level of memory encoding is hugely important because it correlates with decision making and purchase intent, which demonstrates the 'effectiveness' of outdoor sites.
DigitalMay 17, 2013
News International to charge £2 per week for Sun+ access
News International Group has announced its long-awaited paywall. The Sun website will launch on 1st August and cost £2 per week. Sun+ will include a new bundle of entertainment products, including content from its daily tabloid newspaper, access to Premier League clips and other exclusive perks such as great value offers and promotions. Sun+ will be available across web, phone and tablet devices. The paywall for The Sun comes three years after News International's quality news brand, The Times, shook the market by introducing the first non-permeable paywall for a general news site in July 2010.
May 17, 2013
Daily Mail group launches fashion sharing website
The group behind the Daily Mail has launched a website and mobile app called ‘Today I'm Wearing’, which is aimed at trend-conscious women aged 18 to 35. ‘Today I’m Wearing’ encourages women to post pictures of themselves in their favourite outfits, share them with friends via social media and buy other users’ looks online. They can upload pictures from mobile phones, tablets and PCs and tag information about each item of clothing, including where they bought it. A&N Media, the parent company of the Daily Mail, has partnered with fashion search engine ShopStyle to allow visitors to buy items. It will be promoted with an advertising campaign across women’s and fashion magazines and websites in the New Year. Almost 3,000 users have already signed up, according to A&N Media.
May 17, 2013
Google beats Apple to launch music streaming service
Google is launching a music streaming subscription service called All Access as it looks to compete with the likes of Spotify and Microsoft's Xbox Music. The music service allows users to listen to unlimited songs for $9.99 a month and means that it has introduced a streaming music service ahead of arch-rival Apple, which remains the dominant player in digital music. Described by Google as "radio without rules", 'All Access' is an Android-based service which will be available to mobile and tablet users. Initially to launch in the US it will soon be rolled out in the UK and other countries. The service allows users to tailor music from 22 different genres, as well as listen to a handpicked radio-like stream. Unlike rivals such as Spotify’s music streaming service, Google’s service does not offer users a free-to-use option, beyond a free monthly trial to lure in customers. Apple has yet to venture into subscriptions based on music streaming, which is the fastest growing part of the digital music business.
MobileMay 17, 2013
BBC iPlayer launched on Windows Phone 8
The BBC has announced that its iPlayer platform is now available for Windows 8 mobile devices. Available for download for free from the Windows phone store, users will be able to access BBC shows on the go. The application will consist of a shortcut to a mobile optimised website, a live tile and media player. Windows Phone 8 currently makes up the majority of all Windows Phones on the market, and is also supported by HTC smartphones. In March 2013, there were 272 million BBC iPlayer requests, equalling the record breaking figures that the corporation saw in January. 30% of those iPlayer requests came from mobiles or tablets, with 81 million requests in total, demonstrating the increasing popularity of accessing content on-demand via smart devices.
RadioMay 17, 2013
Record listeners tune in to Chris Evans
The Chris Evans Breakfast Show attracted its biggest ever audience of 9.8 million a week on average, up nearly 600,000 year on year, according to today's official Rajar figures. Radio 2's share of listeners was 17.7%, compared to 16.8% last year and 17.6% in the previous quarter. The furore surrounding the arrival of Evans on Radio 2 at the start of 2010 could provide some solace perhaps for his counterpart Radio 1 breakfast DJ, Nick Grimshaw, who has lost nearly a million listeners since taking over from Chris Moyles in September.