Industry headlines


16th - 22nd March 2015


March 20, 2015

Budweiser teams up with Sky Sports for Dream Goal campaign

Budweiser teams up with Sky Sports for Dream Goal campaign Beer brand Budweiser has partnered with Sky Sports to find Britain’s best amateur goal scorer in a campaign fronted by Gary Neville, Jamie Redknapp, Ed Chamberlin and Martin Tyler. Dream Goal will invite amateurs to submit footage of their best back of the net escapade, with the winner screened during Budweiser’s spring TV ad campaign.

March 20, 2015

Apple TV set for fall launch with HBO, Watch ABC and Fox reportedly on-board

Apple TV set for fall launch with HBO, Watch ABC and Fox reportedly on-board Apple is primed to release its TV streaming network later this year, according to Wall Street Journal sources. The service is set to retail with 25 channels from broadcasters such as HBO, Watch ABC and Fox. It will be viewable across iOS systems including iPhones, iPads and Apple TV set-top boxes. Apple is also allegedly in talks with Walt Disney Company, CBS and 21st Century Fox to bolster the service before its launch although several broadcaster's already have show licenses tied up in other apps.

March 20, 2015

BBC One secures 4.7m with northern drama Ordinary Lies

BBC One secures 4.7m with northern drama Ordinary Lies Tuesday night brought the launch of a new six-part ensemble drama on BBC One, with Ordinary Lies promising to be a hard-hitting tale dealing with the self-made trials and tribulations. The first episode of the drama about everyday norms that end up making one bad decision with monumental fallouts netted at 22% share, with 4.7 million viewers tuning in to see the surprisingly familiar cast. The show also managed to be the third most tweeted show of the day.


March 20, 2015

Channel 4 rolls out first programmatic campaigns ahead of All 4 TV re-launch

Channel 4 rolls out first programmatic campaigns ahead of All 4 TV re-launch Channel 4 has kicked off its first programmatically-traded-video-on-demand ads across 4oD, soon to be rebranded as All4. All on-demand TV inventory will be opened up to the new form of trading, meaning advertisers can buy current and archive shows including Gogglebox, Indian Summers and Homeland, with access to the broadcaster’s first-party data. In the coming months Channel 4 will extend the targeting capability to include internet based targeting – a method it has been trialing with half a dozen brand partners across categories including beauty, fashion, technology and DIY enthusiasts.

March 20, 2015

Facebook 'cigarette lighter' ad for mobile case is banned by ASA

Facebook 'cigarette lighter' ad for mobile case is banned by ASA The Advertising Standards Authority has banned a Facebook ad for a mobile phone case with an inbuilt cigarette lighter for being irresponsible. The Facebook ad displayed an image of a cigarette being lit by the mobile phone case alongside text that reads, "Tag someone who can use this." One person complained to the ASA, questioning whether it was irresponsible for presenting smoking in an appealing manner. Lightercase, the manufacturer of the product, argued that the ad did not present smoking in an appealing manner.

March 20, 2015

Orange Wednesday is dead - long live EE Film Club

Orange Wednesday is dead - long live EE Film Club EE has announced its follow-up promotion to Orange Wednesday, EE Film Club, which allows customers to stream films on any device for £1. The operator has partnered with online streaming service Wuaki.tv for the promotion, which offers films ranging from Disney classics to new release Gone Girl. EE Film Club will be available from 30 March. EE customers who text the word ‘film’ to 141 will receive a promotional code, which they can redeem on the Wuaki.tv site or app.

March 20, 2015

Orange Wednesday is dead - long live EE Film Club

Orange Wednesday is dead - long live EE Film Club EE has announced its follow-up promotion to Orange Wednesday, EE Film Club, which allows customers to stream films on any device for £1. The operator has partnered with online streaming service Wuaki.tv for the promotion, which offers films ranging from Disney classics to new release Gone Girl. EE Film Club will be available from 30 March. EE customers who text the word ‘film’ to 141 will receive a promotional code, which they can redeem on the Wuaki.tv site or app.


March 20, 2015

Costa Coffee sponsors Magic Radio breakfast show

Costa Coffee sponsors Magic Radio breakfast show Costa Coffee is sponsoring the Magic Radio breakfast show, Magic in the Morning, and using polls to pit competing products against each other. The campaign will promote Costa Coffee as "the nation’s favourite coffee shop" and will last for seven weeks. It will pit two competing items against each other and invite listeners to vote using Magic’s website. Listeners can also win prizes, such as a trip to Paris, on the site. Social media activity will encourage listeners to join in by using the hashtag #nationsfavourite.

March 20, 2015

Costa Coffee sponsors Magic Radio breakfast show

Costa Coffee sponsors Magic Radio breakfast show Costa Coffee is sponsoring the Magic Radio breakfast show, Magic in the Morning, and using polls to pit competing products against each other. The campaign will promote Costa Coffee as "the nation’s favourite coffee shop" and will last for seven weeks. It will pit two competing items against each other and invite listeners to vote using Magic’s website. Listeners can also win prizes, such as a trip to Paris, on the site. Social media activity will encourage listeners to join in by using the hashtag #nationsfavourite.


March 20, 2015

Trinity Mirror in talks to buy Richard Desmond’s Express newspaper

Trinity Mirror in talks to buy Richard Desmond’s Express newspaper Trinity Mirror, publishing group behind the Daily Mirror, People and the Daily Record, is reportedly locked in talks with Richard Desmond with a view to buying the Daily Express. Reports in The Times earlier this week suggested negotiations have advanced sufficiently for Desmond to open the books to the paper, citing sources who suggest a bid of as much as £100m could be in the offing. Desmond has been at the helm of the Daily Express, and its stablemate the Daily Star, since 2000 when he snapped up both titles for £125m.