Industry headlines


24th - 30th November 2014


November 28, 2014

Teenagers are watching half as much TV as adults according to Ofcom

Children watch half as much TV as adults, instead preferring to stream short form content from sites such as YouTube according to research from Ofcom. The broadcast regulator’s ‘Children’s Digital Day’ study found that adults over the age of 16 watched an average of less than three hours of TV per day. This eclipsed the viewing habits of teens between 11-15 who watched an hour and a half of TV per day. Kids between six and 11 clocked up one hour and 50 minutes in front of the screen.

November 28, 2014

Sainsbury’s Christmas ad avoids ban despite 727 complaints

Sainsbury’s Christmas ad has avoided a ban from the Advertising Standards Authority despite 727 people complaining about the campaign, with the ad regulator ruling the ad is unlikely to cause serious harm or offence. A spokesman for ASA said although the council recognised that some people "found the use of the First World War for advertising purposes to be distasteful", the ad was unlikely to break the rules on "serious harm or offence".


November 28, 2014

02 Gift Hacker lets shoppers crowd fund Christmas presents

O2 has launched Gift Hacker, a Kickstarter-style site that lets multiple shoppers chip in for a gift and send it to the recipient before Christmas. Since the site is powered by social selling service Buyapowa, users must create an account and sign in to proceed. Once done, they can create a Kickstarter-style page, choosing the gift's recipient and inviting friends via email to contribute towards the total. Once the page is set up, users have seven days to raise adequate funds to buy and ship the gift.


November 28, 2014

Half of UK and US Facebook users claim to use the site less often

Half of UK and US Facebook users reported they use the social network less frequently than they used to according to research from GlobalWebIndex. 45 per cent of the 41,823 respondents claimed the site is less interesting than it used to be, a further 37 per cent said they are bored with it and 18 per cent said it is no longer cool.

November 28, 2014

The Sun reports on a surge in digital subscribers after erecting a paywall around its content

The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled, less than 15 months after erecting a paywall around its content. The number of people who access The Sun's digital products has risen from 117,000 last December to 225,000, with most paying £7.99 a month, the equivalent of buying a print copy four times a week.

November 28, 2014

Brands are struggling to make content viral according to the latest Wave survey by UM

Brands largely struggles to discover the secrets of social media sharing. According to findings from the survey, "The Language of Content", this is in part because brands fail to understand the difference between creating content people like and content they want to share. Wave’s survey of 50,000 people in 65 countries found that individuals want to share content to build their social status and enhance their online reputation – not because they like the creative output.


November 28, 2014

Apple turns popular apps (Red) for World Aids Day

Apple has joined a slew of brands raising awareness for World Aids Day, this year colouring popular apps such as Angry Birds red on the App Store and donating a cut of its Black Friday sales. Users logging into the App Store will now see the top 25 apps highlighted in red. Over the next two weeks, Apple will donate all proceeds from downloads of these apps or any in-app purchases.

November 28, 2014

Samsung becomes first ‘Our Story’ sponsor on Snapchat

Snapchat allowed advertising on its ‘Our Story’ feature for the first time over the weekend. Samsung partnered with Snapchat for The American Music Awards on Sunday to upload backstage pictures and videos from the event. The sponsored content was placed in the feed in between the user-generated content.


November 28, 2014

7Up kicks off global campaign with urban knitting ad

The campaign called 'Feels Good to be You' comprises two TV spots, several digital films, as well as experiential and social media executions. To back the launch of the first TV ad, 7Up is sending a knitted Routemaster bus out in London.


November 28, 2014

The Sun kept 30 years of unprintable stories in 7ft safe

Unprintable tales of explosive scandals involving politicians and celebrities were stored in a safe in the Sun’s newsroom if they could not be used, a court has heard. The tabloid’s former deputy news editor Ben O’Driscoll, 38, said more than 30 years of unpublished stories were stored in the 7ft-high safe.

November 28, 2014

BBC and local newspapers are moving closer together

Several regional newspapers are now sharing content with the BBC. A scheme that began in west Yorkshire has now been extended to the north-east. The development confirms the pledge made by the BBC’s head of news, James Harding, to terminate a period of needless rivalry between publishers and the corporation