Latest news

May 14, 2015

Maxus Announces Appointment of Anna Hickey

Today we announced the appointment of Anna Hickey as managing director.
Anna joins us from GroupM Primus, where she has been successfully leading the entire Johnson & Johnson business in 6 markets across Northern Europe. Her remit at Primus involved recruiting and establishing a multi-specialist team to service J&J and establishing a functionally operational new agency.  She was also chair of the Commercial Strategy Board for MEC UK, tasked with overseeing critical strategic focus for the agency, as well as sitting on the Strategic Leadership Board for MEC.
In her new role here at Maxus, she will be responsible for managing client relationships, new business and consultancy and will report to chief executive Nick Baughan. 
Nick Baughan, chief executive, Maxus, said: “Anna has a terrific track record of agency leadership and client services, as well as a proven entrepreneurial spirit. She is the epitome of all our values and is absolutely the right person to help us take Maxus into its next phase of growth and development.”
Anna Hickey said: “I am thrilled to join the Maxus fold at this exciting chapter in its story. I love the team’s ambitious energy and am looking forward to working with a great set of people and a great set of clients.”

April 30, 2015

Happy 30th Birthday MediaWeek

MediaWeek are celebrating their 30th anniversary and going back in time by producing their first print edition for nearly 5 years. 

We thought, for a bit of fun, we would take a look at how Maxus looked in 1985 and ran the following ad in their anniversary issue.

Why not take a look and see how many of these faces can you identify?

*Answers are at the bottom of the page. 






1. Lindsay Pattison 
2. Nick Baughan
3. Mark Bauer 
4. Steph  Marks
5. John Maloney
6. Oliver Wood 
7. Jamie Venerus
8. Adrian Carpenter
9. Jamie Roadnight 
10. Jess Baguley
11. Jessica Marke
12. Juan Vargas 
13. Neil Tookey
14. Gary Revenson 
15. James Boulton
16. Laura Wade 
17. Mark Smith 
18. Olivia Magnusson-Murray
19. Nicky Bradley 
20. Oliver Cassell 
21. Stuart Whitehead 
22. Talitha Gamaroff 
23. Kate Rigby 
24. Tamsin Ward 
25. Emily Rich 
26. Rhys Jones 
27. Clare Chapman
28. Amy Dabbs
29. Liam Bennett
30. Sonia Cunningham 
31. Stuart Butler
32. Chris Place 

April 29, 2015

Maxus Awarded For Barclaycard at PMA's

Last night, at the ninth annual Performance Marketing Awards, the Maxus Barclaycard team picked up some more silverware in the Finance category for their work with Barclaycard. 

Well done to the whole team. 

April 02, 2015

Dynamo Delivers Media First Xbox Illusion to Close Microsoft’s Launch Campaign for New FIAT 500X

Fiat: teamed up with Dynamo to create interactive illusion
Maxus, Microsoft Advertising and FIAT, Krow Communications and Doner, today launches the final phase of the industry-first digital advertising campaign for Xbox One and Xbox 360 developed to support the launch of the new FIAT 500X, featuring an interactive illusion created by magician Dynamo. “The Power of X” campaign, launched at the end of 2014, has been designed to raise awareness of the new car between its debut at Paris Motorshow in October 2014 and the official commercial launch date in the UK, 24th April, when the marketing and communication strategy will further focus on product characteristics. 
In a first of its kind Xbox innovation, Dynamo speaks directly to the person participating in the illusion, asking them to select a series of options culminating in Dynamo correctly guessing the final scenario featuring the FIAT 500X. The campaign also incorporates a Kinect-enabled feature that unlocks more content from the celebrity magician himself.
The first stage of “The Power of X” FIAT 500X/Dynamo campaign has been live across Xbox, Skype, MSN, and Windows 8 for the past three months. The dedicated hub invited audiences to sign-up and receive new information on the product, as well targeting teasers to the Dynamo partnership – for example through themed Avatar props. Comprising chapters of content, new experiences were unlockable through engagement with the devices or via online platforms, thereby maintaining excitement and interest in the campaign across multiple screens.
The primary phase has seen strong engagement, reaching a huge average of four minutes and 20 seconds dwell time on the creative platform, which is expected to increase with the launch of Dynamo’s latest illusion on FIAT 500X.
Owen Sagness, General Manager at Microsoft Advertising UK, says: “Microsoft’s commitment to utilising insights to help brands create opt-in experiences, in the right moment, on the right platform, rather than just simply buying advert is at the heart of this campaign with FIAT and Maxus. By creating a holistic picture of FIAT’s audience, our platforms offer consumers relevant content in the moments that matter. This interactive illusion is a first for Xbox and through creative sequencing, we have been able to reach consumers with a consecutive message, encouraging and continuing seamless engagement across devices.” 
Michelle Davis, Digital Communications Manager at FIAT UK comments: “The FIAT 500X launch is a crucial moment for the FIAT brand in 2015. For the first time, FIAT is entering the crossover vehicle segment, meaning that FIAT needs to introduce itself to a new audience, offering them experiences that are in line with their expectations. This latest phase brings another fantastic illusion from Dynamo which, like the car itself, is full of surprises. We know Microsoft’s breadth of cutting-edge platforms, and in particular Xbox highly with FIAT 500X audience of ‘stylish adventurers’ and the success of the campaign to date is already evident in the dwell time figures. We look forward to seeing what our audience think of the latest creative instalment.” 
Pierre Paoli, Maxus says: “This campaign has always been about creating something unique and the blend of FIAT, Dynamo, and Microsoft as brand partners has created just that. The seamless cross-screen offering from Microsoft combined with Dynamo’s individuality and his fantastic illusion complements the essence of the new FIAT 500X perfectly.”
Try out Microsoft and Dynamo’s illusion for yourself on any Xbox 360 and Xbox One connected to Xbox LIVE.

March 25, 2015

Maxus Partnerships Wins Sponsorship Award

Last night Maxus Partnerships collected an award at the 2015 UK Sponsorship Awards, for their work on the Jeep & National Geographic sponsorship.  

Sponsoring National Geographic Channel’s Prime Time allowed Jeep Grand Cherokee to align with similar values: adventure, a rich heritage, and a reputation for best in class output.  

The sponsorship picked up the 'TV Sponsorship - Over £750K' award.   Well done to Maxus Partnerships and the Jeep planning team. 

March 23, 2015

Maxus SXSW Round-Up

Maxus sent a team of our top digital minds to SXSW to report back on key themes and trends across the festival.  Here's a round-up of their observations.

March 16, 2015

Maxus Attends SXSW


We are excited to once again be attending the Austin's prestigious films, music and interactive technology festival, SXSW.

Our team of attendees will be reporting back on the biggest news from the festival, from product launches to future trends, sharing and curating the wealth of information that they are sure be bombarded with over the course of the event.

Some of the team may be returning to Austin as seasoned veterans of the festival, and others viewing the event as a first-timer, but all will be offering insight into the variety of sessions that they will each attend.

We will be posting blogs and video updates from some of the team attending below.

  • Nick Vale, Global Head of Planning
  • Richard Stokes, Global New Business & Marketing Director
  • Tamsin Ward, Global Associate Director, Marketing Communications
  • Nico Abbruzzese, Director of Metalworks by Maxus
  • Tom Kelshaw, Director of Metalworks by Maxus
  • Angela Jones, Communications Planning Director, North America
  • Richard Amies, Communications Planning Director, North America
  • Kumar Kanagasabapathy, Associate Director, Communications Planning, North America
  • Angie Arner, Communications Planner, North America
  • Darren Hardeman, Managing Director, Canada
  • Jen Smith, Head of Planning, UK
  • Tom Dunn, Head of Digital, UK
  • Alex Grieves, Strategist, UK
  • Faraz Khan, Business Director

Take a look at our Maxus Mouth blog for updates from the UK team. 

March 09, 2015

Maxus appoints Alex Steer as head of data and effectiveness

Maxus has appointed Alex Steer as head of data and effectiveness.
Steer will lead a team of six analysts and will work across a range of clients for Maxus. He will be working on data models to draw marketing insights from and measure the performance and effectiveness of campaigns.
He joins from digital content agency Fabric where he was head of product and analytics, responsible for overall product strategy. At Fabric, Steer worked on clients including Samsung, Glaxo-Smith-Kline, Heineken and News International.
Steer has previously developed data strategy for sectors including automotive, beverage, charity, consumer goods, financial, higher education, pharmaceuticals, public and telecommunications. He began his career as a WPP fellow and has worked in advertising, digital strategy and analytics across three continents, and has a strong track record of creating measurable improvement in digital performance for global brands. 
Steer said: “Data has so much potential to power better marketing communications and this is an opportunity to really drive Maxus’ growth through data. With such a broad range of clients, Maxus has the potential to be a pioneer in this category and show how clever data insights are vital for building clients’ success and attracting new business in the process. I’m hoping to be able to develop simple, scalable approaches to using data to drive performance and growth for our clients.”
Tim Irwin, chief operating officer, Maxus UK added: “We have an ever increasing need to use data to tailor communications – and have an ever increasing amount of data to use. It is great to have found someone with as much energy and passion for the role data can play in advertising effectiveness as Alex. We hope he will be a great inspiration for the team and really drive the smart use of data for all our clients.”

March 03, 2015

Maxus Launches 2015 Launchpad Graduate Programme


Following on from the success of our 2014 Maxus Launchpad Graduate scheme we are now looking for our 2015 graduates. 

So if you are, or you know someone who is, enthusiastic, eager to learn and looking to break into the world of media, then Maxus have the perfect opportunity!

We are looking for six enthusiastic candidates to join Maxus’s Graduate Scheme working across some exceptionally exciting clients and departments.  The scheme will give the lucky candidates the chance to immerse themselves into a media agency that think digitally but are experts across all channels. You will learn the skills needed to become rising stars within a top ten media agency.

Our graduate scheme offers structured training and development plans tailored to you to help you learn, progress and get to the next stage.  

This is a brilliant chance to create a successful career with a global media agency. To apply, send your CV now to Emma Telling ( by Monday16th March.  

For more details download the job desciption and check out our Maxus Mouth blog to hear about our 2014 recruits experiences so far 

December 01, 2014

Oliver Cassel joins Maxus as head of biddable media

Maxus has appointed Oliver Cassel as its new head of biddable media replacing Mark Pain who leaves Maxus to join Twitter, as the agency continues to experience significant growth in the fast developing biddable media channels.
Cassel will oversee the now 37-strong biddable media team at Maxus, which today encompasses paid search, paid social, biddable video, biddable display and self serve programmatic media buying remit as the agency evolves its proposition in this fundamental area.  Maxus’ portfolio of clients includes L’Oréal, BT, Barclays, npower, ABF, Fiat Group Automobiles and Arcadia Group. 
Cassel joins from online gaming specialist Bwin.Party Digital Entertainment, where he was global PPC specialist.  Prior to this was search operations director at GroupM for two years and head of PPC at iProspect UK, formerly Diffiniti. 
As head of biddable media, Cassel will report directly to managing partner Oliver Wood and will work alongside head of SEO Juan Vargas and head of digital Suzy Ryder. Cassel will also sit on Maxus’ Activation Leadership Team alongside three managing partners and the heads of digital, broadcast and digital investment, who work collaboratively to ensure Maxus delivers fully integrated media activation across all channels.  Cassel will also sit on the Maxus senior management team, who are responsible for the growth and development of the agency.
Oliver Wood, managing partner at Maxus said, “With the appointment of Oliver as head of biddable, Maxus will cement and develop its competitive offering in this key, evolving area of media. Oliver brings solid experience and an impressive track record; we are delighted to welcome him back to the GroupM family at Maxus.  I sincerely look forward to working with him again.”

November 14, 2014

FIAT 500L sponsors Modern Family on Sky through Maxus Partnerships

The FIAT 500L is sponsoring the popular comedy series Modern Family on Sky 1 (new episodes air Mondays 8pm) with TV idents to reach an audience of diverse families and raise awareness of the car as the practical, stylish and fun family vehicle. 
The deal was brokered by Maxus Partnerships, with media planning and buying from Maxus and creative from krow Communications.
The deal marks the next stage in sponsorship featuring the FIAT 500L which previously sponsored One Born Every Minute on Channel 4. FIAT 500L sponsorship aims to communicate the range to families looking for a vehicle that meets their diverse needs, yet also appeals to the individual styles of mums and dads.
Developed by krow Communications, the sponsorship idents once again feature three sets of light-hearted, humorous films based on recognisable parenting truths and feature a reappearance of ‘Brian the Bear’, voiced by Arthur Smith.
The sponsorship campaign kicked off on Sky 1 with the first episode of the latest series of Modern Family on Monday November 6, 2014, with repeat viewings across Sky 2, Sky Go and catch up channels until June 30, 2015. The campaign will be further supported by digital activity on Sky’s website,
Lucia Pennesi, brand communications manager, FIAT UK said: “Modern Family is an award-winning show with a humorous take on family life, echoing our FIAT 500L communications which are all about celebrating parenting moments with an authentic, humorous and empathetic tone of voice, making it the perfect fit for our target audience.”
Laura Wade, head of Maxus Partnerships said: “The FIAT 500L stands out in the category as the fun, stylish car. Parents shouldn’t have to compromise on their vehicle when they start a family and this range meets their needs for both individuality and practicality. The brand is already seeing results from TV sponsorship choices over the last 12 months and this campaign seeks to maintain and increase that authentic dialogue with parents.”

November 11, 2014

Maxus wins Payroll Giving Excellence Award


Last night Maxus were awarded 'Best campaign for a small employer' at the National Payroll Giving Excellence Awards for our 'Join the Charity Stars and become a wish maker' campaign.  

The awards showcase excellence, recognise achievement and dedication and are a celebration of the success in Payroll Giving over the past year. 

Our People & Culture Advisor, Zahra Loosley collected the award on our behalf which was presented by David Gauke MP, Financial Secretary to the Treasury. 

October 24, 2014

Maxus UK is crowned Media Agency of the Year

Maxus UK is celebrating after securing Media Agency of the Year at the industry’s prestigious Media Week Awards that took place yesterday.
Maxus was awarded the Media Agency of the Year accolade above five other agencies, including Manning Gottlieb OMD, PHD, the7stars, M2M and sister agency MEC. 
The award recognises financial success, excellent work and client retention and acquisition. The last 12 months has been a key year for Maxus, winning the largest media account in the UK for the last five years – L’Oréal – worth £135 million, along with Npower, Royal British Legion, Avis Budget Group and Air France. The agency has also expanded its offer to clients with two new arms – Maxus for Business and Maxus Partnerships. Most recently, leader Lindsay Pattison was promoted to global CEO, with former MD Nick Baughan stepping into the CEO role in the UK.
Baughan, said: “Maxus has had a fantastic year – we’ve had the most sustained growth of the top 10 media agencies and this acknowledgement is the crowning glory for any media agency. We have an incredibly talented team who continue to produce great work and fantastic ideas for our clients."
The Media Week Awards is the UK’s biggest annual celebration and networking award event for the media sector. The ceremony recognises innovation, creativity, outstanding insight and real business impact for bought, owned and earned media.

October 16, 2014

Nick Baughan Appointed UK CEO & Lindsay Pattison Named Global CEO

GroupM today announced the appointment of Lindsay Pattison as Global CEO of Maxus and Nick Baughan as UK CEO
The announcement was made by GroupM’s Global President Dominic Proctor.  Pattison has been successfully leading Maxus in the UK for five years, taking it in that time from a ranking of 14 to a number 7 position, and from 30 people to now over 250.  She has also held the global Chief Strategy Officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness.  Pattison will co-locate between London and New York and will report to Proctor; she replaces Vikram Sakhuja, who will remain in the group.
Under Sakhuja Maxus was the fastest growing agency in the world.  It expanded its network footprint and added major new accounts such as NBC Universal and L’Oreal.
“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”
Pattison said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.” 
Pattison will be succeeded in the UK CEO role by Nick Baughan, currently the MD.  Baughan will continue to report to Pattison, who said “I am confident that Nick will step into my shoes brilliantly in the UK; he is whippet-smart, highly ambitious, popular and has been instrumental in our growth for the last two years as MD”. 
Baughan joined Maxus in March 2012, having worked at Mindshare for two years as its head of business development. Baughan said “Over the last five years Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry.  I'm hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter”.

October 09, 2014

Maxus creates partnership between Air France and the Mayor of London for ‘Visit Friends and Relatives’ campaign

Air France has forged a partnership with the Mayor of London to sponsor the first ever ‘Africa on the Square’, a free event taking place amidst the historic surroundings of Trafalgar Square on Saturday 11 October.  Air France is looking to build brand affinity amongst the UK's African communities, in particular the Nigerian community in London. The aim is to increase awareness of Air France as the go-to airline for those visiting friends and relatives in Africa. 
Maxus created, planned and negotiated the partnership with the Mayor of London – an association which aims to build stronger relationships between the Air France brand and the African community.
‘Africa on the Square’ 
Maxus identified ‘Africa on the Square’, which is organised by the Mayor as an ideal opportunity for Air France to engage with the target audience in a meaningful way within a trusted environment. 
Event activities being planned by Maxus will invite the African community to discover more about the airline’s network to Africa and offer fun activities for the whole family.
‘BIG Hello from London!’ digital postcards
At the event, Maxus & Motion Experiential have created a dedicated Air France Friends and Family Hub, where brand ambassadors will invite festival goers to have their photos taken and created into personalised physical or digital postcard that can be shared on their Facebook timeline. There will also be an opportunity to win a pair of tickets to Nigeria or another African destination within Air France’s African Network.
Alongside this event, Air France has been running supporting print activity with African communities press since mid-September.  
Djamila Pethen, Marketing and Partnerships Manager at Air France KLM in the UK & Ireland, said: “We value greatly the custom of the African Communities. Our African network allows seamless travel to many destinations on the continent via our hub in Paris. Maxus has identified the perfect moment in the African cultural calendar to build trusted affinity with this audience. We’re delighted to be aligning ourselves with such an esteemed partner as the Mayor of London to deliver this event.”
Vince Amato, Account Manager at Maxus, said: “The right partnership positions a brand effectively at front of mind amongst its core consumers. We are creating a range of activities inviting festival goers to find out more about Air France’s flight network in a rich, relevant and memorable way, positioning them as the number one carrier of choice for travel to Africa.”