Latest news

December 17

Maxus wins Associated British Foods account

Maxus has won the media planning and buying account for Associated British Foods.

Linda, Chief of Maxus, said: “The pitch process was a fantastic experience and allowed us to really understand the businesses in the [ABF] Group and we’re thoroughly looking forward to getting started.” Sarah Arrowsmith, chief executive of ABF UK Grocery, said: “We saw some excellent thinking from all the agencies we evaluated but concluded that Maxus offered the most consistent balance of overall strategic and creative insight; with exceptional capability in relation to digital media channels in particular. “We were also impressed with how Maxus recognized the unique requirements of the individual businesses within our group and adapted their internal structures accordingly.”

November 22

Maxus Awarded Highly Commended – Campaign Media Awards

Maxus was awarded a ‘Highly Commended’ at last night’s Campaign Media Awards. Their work for Church & Dwight’s MyWay Electric Toothbrush launch was recognized in the Fashion, Beauty, and Healthcare category. Well done to everyone that worked on this campaign.

November 20

BT extends relationship with Maxus

BT has extended its contract with Maxus for media planning and buying until 2023.

October 22

Maxus launch technology R&D; division Metalworks in Asia

At Campaign’s Digital Spotlight event in Singapore, Maxus unveiled its global technology R&D division, Metalworks. The founders of Metalworks – Tom Kelshaw and Nico Abbruzzese — demonstrated some recent Metalworks projects, including sensor-equipped cricket equipment and apps, Twitter-powered vending machines, facial recognition systems for retail environments, and out-of-home media. “So many innovation units or digital “labs” simply talk about ideas. And that’s where it stops.

With Metalworks we wanted the focus to be on utility and delivery – actually taking ideas all the way through to implementation. The Metalworks global headquarters is here in Asia – where we can deliver innovation to our global network with more speed and efficiency than anywhere else in the world.” said Nico Abbruzzese, AP Head of Digital for Maxus and the inspiration and driving force behind Metalworks.

“Asia, in particular, is already well beyond the “cusp” of new technology possibilities – we’re right in the thick of it, and it’s time for brands to get involved,” said Tom Kelshaw. “We’re working with a global network of developer communities, scientists, inventors and startups to bring clients innovative and useful technology within marketing budgets and timeframes. ” Kelshaw, who has a background in digital production and development, was most recently Head of Digital for Maxus Australia.

He relocated to Singapore this month to lead Metalworks full-time. Demonstrated at the event were a range of Metalworks’ projects covering a spectrum of digital innovation. From SmartSearch, an iPad app that empowers marketers and non-specialist agencies to easily plan Search campaigns to a Twitter-powered vending machine that dispenses drinks in the office whilst tracking its users.

Also on display was Maxy, the Virtual Receptionist using Microsoft Kinect technology and facial recognition to automatically phone the desk of the most appropriate staff to come to greet you. This affordable and efficient new receptionist will be appearing in Maxus offices around the world and in retail point-of-sale. Neil Stewart, Asia Pacific CEO of Maxus said “I am delighted that we have the Metalworks unit here in Asia to support our clients and local teams. We have access to people with great digital ideas born out of an intimate knowledge of what is possible at the cutting edge of technology. But more importantly, a team that is focused on making those ideas real… From PowerPoint to making stuff happen!”

July 16, 2012

Maxus Named Fastest Growing Agency Network

Maxus named fastest-growing agency network for the 3rd consecutive year with 43.6% growth according to RECMA.

April 17

Maxus feature on BBC’s Today programme

Some of our Maxus leaders feature on BBC’s Today program, after attending a course last week at Decoded, learning all about coding and technology.

January 09

Maxus Awarded 2 Star Accreditation

Maxus has been awarded a 2-star accreditation as one of the best companies to work for the Best Companies Awards. Best Companies Ltd are the same folk behind the prestigious Sunday Times list of 100 best companies to work for. This is a great achievement and builds on our success last year when we received a 1-star award and is also a testament to the importance we place on ensuring Maxus is a great place to work.

December 15

Maxus named Agency Network of the Year

Maxus has been named Campaign Magazine’s Media Network of the Year and runners-up in Media Agency of the Year. This is fantastic news and tops off great year for Maxus.