14th - 20th July 2014
SearchJuly 18, 2014
BARB tests tablet ‘Peoplemeter’ to improve TV viewing data
The Broadcasters’ Audience Research Board (BARB) is testing a ‘Peoplemeter’ tablet device that can record how many people are in the room as part of a wider push to uncover new TV data capture methods. The ‘Peoplemeter’ features both audio fingerprinting and audio watermarking to determine what is being watched and by how many. Panellists can either use the device’s touchscreen to register their presence in a room or alternatively use a remote control handset, which has buttons allocated to each household member. The experiment spans 60 homes in London over a six-month period. It is the first major test of a new meter design with BARB looking to align its data capture methods closer to how consumers are using technology in their homes.
TelevisionJuly 18, 2014
UK ad forecast raised after strong Q1 for radio and TV
The Advertising Association has revised its annual forecast for the UK ad market upwards on the back of strong TV and radio advertising in Q1 2014. According to the latest AA/Warc Expenditure Report, TV spot ad revenue grew six per cent in Q1 to £1.1 billion, while radio advertising was up 5.7 per cent. Total UK advertising expenditure increased by 5.0 per cent in the first quarter to reach £4.4 billion, ahead of the 4.5 per cent growth predicted in April.
OtherJuly 18, 2014
Publishers rethink audience system
Newspaper publishers are pushing for a new audience measurement system that better reflects their cross-platform audiences and engagement in a dramatic move that could see newspaper brands withdraw from the National Readership Survey, the industry standard
July 18, 2014
Lionel Messi was ‘the most talked-about’ footballer’ on social media during the World Cup
Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu. Messi received 363,000 mentions during the tournament. The Brazilian player Neymar came a close second with 316,000 mentions.
OutdoorJuly 18, 2014
EasyJet is the latest airline testing iBeacons for speedier airport experiences
EasyJet is trailing iBeacons across Europe to help passengers navigate their way through the airport using the brand’s mobile application. The EasyJet app was updated to enable it to communicate with iBeacons strategically placed around the London Luton, London Gatwick and Paris Charles de Gaulle Airports. Passengers within the three airports who have an iPhone and the EasyJet app on their phones will be able to receive notifications as they travel throughout the airport. The goal is to speed up the airport journey for passengers and provide assistance that will make it easier to fly with EasyJet.
RadioJuly 18, 2014
Absolute Radio signs Rob Beckett
Rob Beckett, the comedian, is to present a Sunday instalment of Absolute Radio's 'Rock N Roll Football' from August, boosting up the station's football and comedy offering. Beckett, who has appeared on TV shows such as 'Live at the Apollo' and 'Mock the Week', will present the mix of music, goal updates and comedy on the Bauer Media-owned station every Sunday from 3 August.
July 18, 2014
Barclays LifeSkills preparing young people for work
The Barclays LifeSkills programme helps young people to get the skills and work experience they need to enter the world of work. There are weekly radio competitions running on CapitalFM and XTRA, encouraging 14-19 year olds to enter a competition online for the chance to spend a week working with their favourite YouTubers. There will be 8 winners whose entire work experiences will be filmed and published on the YouTube channels, reaching over 1 million UK teenagers.
July 18, 2014
Bauer Radio and UTV Media bid to operate new digital multiplex
Bauer Radio and UTV Media have formed a partnership with the transmission company Arqiva to bid for the second national DAB multiplex. Ofcom, the broadcasting regulator, advertised the D2 licence on 1 July. The new multiplex is expected to be able to transmit ten new national stations.
MobileJuly 18, 2014
Apple gets down to business with IBM
Apple and IBM have formed a global partnership which will see the two companies co-develop business apps for iPhones and iPads, a move that signals a state of intent from Apple to play an even bigger role in the enterprise space. Development will centre around four areas: the creation of more than 100 industry-specific apps, optimising IBM cloud services - such as device management, security, analytics and mobile integration - for iOS, the launch of a new AppleCare support service for business and new packaged offerings from IBM for device activation, supply and management. IBM will also sell iPhones and iPads to clients worldwide as part of the agreement.