Industry headlines


26th - 1st February 2015


January 30, 2015

Wednesday Night ITV peak at 8pm with a new series of Midsomer Murders

Wednesday Night ITV peak at 8pm with a new series of Midsomer Murders The opening of the 17th series of Midsomer Murders brought in the biggest audience for the shows two-hour time slot. 4.8 million viewers stayed tuned in for the entire two hour running time, as our curious heroes had to figure out who murdered an artist via an electrified roulette wheel. The 101st episode of the charming rural manslaughter show netted a 22% share for ITV.

January 30, 2015

Mr Selfridge loses out in ratings to Last Tango in Halifax

Mr Selfridge loses out in ratings to Last Tango in Halifax ITV drama Mr Selfridge opened its doors for a third series attracting 3.8 million viewers on Sunday night, a fall of more than a million viewers compared to last season’s opening episode. The department store drama managed a 15.3% share of total viewing between 9pm and 10pm. The show struggled against the penultimate episode of BBC1’s Last Tango in Halifax, which drew an average of 6.3 million viewers and a 25.8% share of viewing.


January 30, 2015

Cucumber falls flat on C4 with less than 1m live viewers

Cucumber falls flat on C4 with less than 1m live viewers Cucumber is one part of a cross-platform enterprise including E4’s Banana and 4oD’s Tofu, but only 974,000 viewers tuned in for Channel 4's prime time drama from Russell T Davies, despite the inescapable promotional campaign, translating to a 4% share for the Northern-set histrionics. Afterwards on E4, companion series Banana only managed to pull in a small audience of 341,000 viewers and a 2% share. While the shows were always geared towards untraditional viewing methods, the live figures must be somewhat of a disappointment for Channel 4.


January 30, 2015

Twitter unveils native video feature

Twitter unveils native video feature Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app. The new video tool will allow users to shoot videos up to 30 seconds long, which is double the length of Instagram videos. In addition to the video rollout, Twitter also unveiled its new groups feature, which enables users to send private messages to a group of up to 20 people. This feature puts Twitter on more of an even footing with Facebook and WhatsApp messenger.

January 30, 2015

Facebook to push measurement tools to reassure marketers of its value

Facebook to push measurement tools to reassure marketers of its value Facebook will push investment into improving its measurement tools to reassure marketers of its value in 2015 after the company’s fourth quarter results showed a sharp increase in ad revenue. The social network launched conversion lift this week, a product that aims to allow marketers to measure the sales impact of their campaigns.

January 30, 2015

Pinterest looks to increase male user base with search change

Pinterest looks to increase male user base with search change Pinterest has announced that it has improved its ‘guided search’ to allow men and women to access gender-based pages, as the social platform looks to increase its appeal to men and its attractiveness to advertisers. The brand announced on its blog that its latest improvements would allow users to search for posts using a gender filter. This means that if a user looks for items such as a watch, they can now look at men or women’s options specifically. The change in search options may also indicate that the platform is looking to make ad targeting more effective for brands.


January 30, 2015

KFC taps click and collect mobile payment platform

KFC taps click and collect mobile payment platform KFC is the latest brand to implement click-and-collect mobile payment technology as it signs up with London-based Judo Payments, which allows customers to pay for orders on their device before collecting in store, in an effort to increase the satisfaction of its “loyal customers” by reducing the average time to pay.

January 30, 2015

Virgin Radio could return to airwaves in digital reboot

Virgin Radio could return to airwaves in digital reboot Virgin Radio could return to the airwaves as part of one of two rival bids to run the next wave of national digital radio stations. The return of Sir Richard Branson’s Virgin brand is part of a bid put forward by Sound Digital, a consortium of TalkSport owner UTV Media, Bauer and transmission business Arqiva, to run the second national commercial digital radio multiplex. The bid also includes a Talksport spin-off talk radio station along with TalkSport 2 and a UTV-run business station backed by Bloomberg.


January 30, 2015

Three to run Instagram competition with the Capital Breakfast Show

Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon. The competition will run for ten days across the @CapitalOfficial and @ThreeUK Instagram accounts. The presenters will be based in Los Angeles from Monday February 1, for the week-long run-up to the Grammy Awards. An Instagram video will show an open suitcase stuffed with prizes, such as iPads, Sony Xperia phones, Beats headphones and Ray-Bans. To win, Capital listeners must screen grab their chosen prize and re-post the image using the competition hashtag #grabtowin.


January 30, 2015

Cancer Research to take contactless donations through shop windows

Cancer Research to take contactless donations through shop windows Cancer Research has embedded contactless payment technology into its shop windows, targeting drive-by donations from impulsive givers. In a world-first use of contactless technology, the British public have the opportunity to donate £2 to the charity’s lifesaving research to beat cancer by simply tapping their contactless debit or credit card on the window. The technology will be available in the windows of Cancer Research shops in Kensington, Guildford, Marylebone and Brighton from the 30 January, until World Cancer Day on 13 February.