Industry headlines


8th - 14th December 2014


December 12, 2014

Tablets set to overtake laptops as the second screen for TV viewing

Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox. In the third TV Nation research by IpsosMediaCT for Thinkbox, based on more than 1,000 interviews in the UK, the rise of the tablet was the most striking shift among viewers of TV, video on demand and films.

December 12, 2014

Number of UK homes with TV falls for first time

The number of UK homes with a TV has fallen for the first time, as viewers turn to alternatives including tablets and smartphones to watch programs. Ofcom said that after years of consecutive growth, the number of households with a television set fell from 26.33m at the end of 2012 to 26.02m at the end of last year. The media regulator said that nearly one million homes have a broadband connection, but no TV, indicating that other internet-connected devices are being used to view content.

December 12, 2014

Sky adds postcode targeted ads to Adsmart offering

Sky Media has expanded the way brands can use its AdSmart targeted TV ad platform, including allowing advertisers to plan campaigns by postcode. The postcode targeting builds on the existing location-based advertising offered by Sky AdSmart. Previously brands could only choose by TV region but now they have the choice of 124 postcodes across the UK. More than 50 advertisers have already signed up to the initiative, including Hastings Insurance Group and Pendragon, the car dealership.


December 12, 2014

Britons are abandoning ‘traditional’ social networks

Britons are turning away from 'traditional' social networking in their millions, according to Ofcom data, as messaging apps such as Snapchat and Whatsapp grab a bigger share of consumer attention. The regulator’s annual survey of the international communications market found that while social networking activity increased in many countries, it fell in Britain, the United States, China and Japan.

December 12, 2014

Facebook courts publishers with tools to better monetize fans

Facebook is promising publishers “better targeting” and “more intelligence” with the launch of a suite of tools it hopes convinces them to invest more resources into distributing content across the network. The company unveiled the products on the 10th Dec, presenting them as a reaction to concerns media owners have expressed in recent months.

December 12, 2014

Instagram snaps up 300m users worldwide, overtaking twitter

Photo-sharing app Instagram has hit a record 300 million global users. The service, which sees 70 million photos and videos uploaded every day, made the announcement on Wednesday. As a result, Instagram has become a major social network player, surpassing Twitter’s 271m users.


December 12, 2014

Mobile now accounts for a third of global e-commerce

Mobile now accounts for more than 30% of global e-commerce transactions, according to new research from Criteo. The state of Mobile Commerce Report for the final quarter of 2014 reveals that consumers are increasingly using mobile devices to purchase products, with 53% of mobile retail transactions and 66% of mobile travel transactions coming from smartphones.


December 12, 2014

Marc Jacobs launches Ocean Outdoor’s latest digital screen at Westfield London

Luxury brand Marc Jacobs has partnered with Ocean Outdoor for the launch ad of its latest digital screen at Westfield London, The Screen @ Southern Terrace. The campaign, for Marc Jacobs’ Daisy perfume was created in a bid to target the Christmas shoppers at Westfield’s major department and luxury stores.


December 12, 2014

Newspaper sales fall by 7.5%, but the times bucks the trend.

Last month, November, the daily national newspapers sold an average of 7,023,738 copies a day, according to the latest official circulation audit by ABC. In the same month in 2013, the 11 titles jointly sold 7,596,192 - a 12-month fall of just over 7.5%. That sales fall is mirrored at the Sunday titles too, and together those figures illustrate the now regular pattern of overall newsprint decline.


December 12, 2014

Global to launch new digital radio stations

Global has announced it will take “significant capacity” on the new D1 digital radio ‘multiplex’, launching a host of new national digital stations over the next year. The media and entertainment group will introduce ‘smooth Extra’ on 27 December 2014, ‘Heart Extra’ in the new year and other stations yet to be announced.